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What happens when a CPG founder authors a cookbook? And what is the return on investment for the business?

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the latest development in Kraft Heinz’s breakup plans, new funding and partnership for Patrick Mahomes-backed Throne Sport Coffee, a protein bar developed for mixed martial arts athletes, and what’s next for Lance Collins’ Accelerator Active Energy.

Mighty Spark, a producer of chicken snack sticks, is rapidly expanding with new distribution and product launches in the year ahead.

In 2026 Functional Food & Beverage Predictions, Spate maps the trends set to shape the year ahead using billions of search signals and social data, revealing where wellness demand is accelerating fastest and which formats are evolving from niche to mainstream.

Kraft Heinz has appointed former Kellanova executive Nicolas Amaya as president of its North America business, exactly one week after pausing its efforts to split the company.

Tyler Ricks has joined the board of directors of Actual Veggies. Ricks is a seasoned leader with nearly three decades of general management, marketing, and sales experience in consumer products organizations including PepsiCo, Bear Naked Granola and Plum Organics.

Sustainability-oriented, kelp-based snack brand Sea Monsters is winding down operations after nearly seven years on the market.

Seed oil-free snack brand Jackson’s is using its manufacturing structure to fuel innovations and new distribution channels.

Brad Reese, the grandson of Reese’s founder Harry Burnett Reese, is publicly calling out The Hershey Company for allegedly “quietly replacing” the ingredients it was built on and lowering product quality.

Ford Gum – best known as the licensing and manufacturing partner of Big League Chew – placed its bet on the caffeinated gum set roughly 18 months ago with the acquisition of Military Energy Gum.