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This week, we’re asking the difficult questions about April Fools in an AI-fueled society, breaking into tough categories, and figuring out how to get innovative brands into hotel minibars. Hey, what more could you ask for?

In this week’s new products roundup, Roots Farm Fresh expands its frozen potato products into the breakfast daypart, Huer Foods and Cholula collaborate on “swicy” gummy candy, and Dr. Praeger’s expands its snack lineup.

El Latino, a Miami-based maker of specialty Latin American and Caribbean Foods, announced a strategic partnership with private equity firm Apex Capital that will support its nationwide expansion.

Protein bar brand Prima is betting its grass-fed ingredient profile will win over conventional channel shoppers as it moves beyond natural.

For the first time in its over 12-year history, Stone & Skillet has changed its visual identity. The new branding brings a skillet illustration to the logo and adds brighter colors to differentiate flavors.

Reporting a 15.6% decline in net revenue last year, Beyond Meat began 2026 with “reduced leverage and extended debt maturity” with added liquidity, president and CEO Ethan Brown announced in the company’s Q4 and full-year 2025 earnings report this week.

Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.

The Hershey Company announced this week it will shift back to the “classic milk and dark chocolate recipes” in all Reese’s and Hershey’s products by 2027, following months of criticism over ingredient quality, as reported by Bloomberg.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery unpack the McCormick-Unilever merger, Constellation Brands’ purchase of HOP WTR, Create Wellness’ fresh funding-fueled expansion, and Q Mixers’ move into functional beverages.

After conquering popcorn, Khloé Kardashian’s functional snack brand is taking on a bigger, crunchier prize: tortilla chips.