Snacks

Jeni Britton, founder of Jeni’s Splendid Ice Creams, today debuted a new snack brand focused on gut health and sustainability called Floura & Co. The brand is embracing upcycling with its first product, a Fruit Crush Bar, crafted from overlooked plant parts like watermelon rinds and apple cores, plus a blend of white chia, pumpkin seeds and puffed quinoa, with 13 grams of fiber from 12 whole plants.

Flowers Foods’ management team sees significant growth potential for Simple Mills following its $795 million acquisition, as executives outlined plans to broaden the snack and baking mix brand’s distribution, accelerate new product development and amplify brand awareness during a conference call today. The new parent company plans to handle the business with a “fairly light touch, particularly in the early days” to preserve its entrepreneurial spirit.”

Flowers Foods, Inc. announced today that it has entered into an agreement to acquire Simple Mills from company management, Vestar Capital Partners and initial angel investors for $795 million in a cash transaction. The deal is subject to customary regulatory approval and closing conditions and is expected to close in the first quarter of 2025…. Read more »

Tosi Snacks has installed its board chair Kevin Rutherford as CEO and raised a new tranche of funding to fuel new marketing campaigns in the coming year.

History has repeated itself as Hershey’s controlling owner yesterday rejected a preliminary takeover offer from candy and snacking rival Mondelēz International, according to a Bloomberg News report citing people familiar with the matter.The Hershey Trust – which holds approximately 80% of the voting power at the company – labeled the offer as too low.

Mondelēz International is exploring a possible acquisition of candy and snack rival Hershey, according to a Bloomberg News report citing private sources familiar with the matter. The combination would bring together such brands as Oreo, Ritz, Reese’s and SkinnyPop and generate annual sales of almost $50 billion.

Nosh talked to new snack brand Little Latke about launching a culturally significant food into a recognizable category and how learning is the most important part of the process.

Snack brands Pipcorn and Spudsy have joined together under a newly formed entity, UpSnack Brands, to leverage their combined scale and accelerate a pathway to profitable growth.

Daily Crunch Sweet & Spicy Sichuan Sprouted Cashews & Edamame is debuting at Whole Foods Market. The snack mix features sprouted cashews and crispy edamame seasoned with Fly By Jing Mala Spice Mix, which has Sichuan chili pepper, coconut sugar, salt, garlic, mushroom powder and spices.

New nut mix maker Wanderlands is blending neuroscience and winemaking to make a “transportive” snacking experience for consumers.