Protein
Featured Protein Content
Protein Snacks: Saturated Trend or Hormonal Health Revolution? – Brightfield Group Q3 2025
With 35% of U.S. consumers actively seeking high-protein claims and 26% having bought a refrigerated protein or snack bar in the past three months, demand for protein snacks remains strong. Insiders can full the full report, curated especially for Nosh.
Junkless Is ‘Ready For Anything’ As It Platforms Into Protein
Two years since it was acquired by Mike Repole’s PE firm Impact Capital, JUNKLESS is expanding into a new category, protein bars.
Daring Foods Acquired by v2food With Ajinomoto Investment
Plant-based poultry producer Daring Foods has been acquired by Australian alt-protein company v2food, with backing by Ajinomoto Co, Inc. Financial terms of the transaction were not disclosed. Jeff Gendelman, CEO of Daring Foods, told Nosh the partnership will leverage the scale and frozen food expertise of Ajinomoto and the proprietary protein technology of v2food, bringing the brand into new protein formats and meal occasions across retail and foodservice channels.
Additional Content
EPIC Founder Talks General Mills Acquisition
Today consumer foods giant General Mills announced that it has acquired upstart meat snack company EPIC Provisions. The brand will operate under General Mills-owned Annie’s Organics. Both Taylor Collins, Epic’s co-founder, and John Haugen, General Mills’ VP & General Manager of 301 Inc, spoke with NOSH about the acquisition.
CleverFoodies’ Scramble Now Available In Grocery Stores Nationwide
CleverFoodies is excited to pioneer an entirely new category for the dairy aisle with the launch of Scramble™, an innovative line of small-batch cooked mix of vegetables, herbs and spices you just add to eggs. The category-creating new product recipe was specifically concocted to pair with eggs.
Lawless Jerky Announces BBQ Spare Rib Pork Jerky Flavor
Lawless Jerky, America’s Craft Jerky, today announced its first pork flavor, BBQ Spare Rib, inspired by the iconic Sichuan dish. Lawless Jerky BBQ Spare Rib features all natural ingredients with a light grilled BBQ flavor, hints of ketchup, apple cider vinegar, and touches of cinnamon, clove, and ginger for a traditional Chinese-Style spare rib taste.
Protein Power Up: Vega Launches New Vega Sport Performance Protein
Vega announces the launch of their new Vega Sport Performance Protein. With an additional 5 grams of protein and added performance ingredients like turmeric, tart cherry, and probiotics, the mix now offers 30 grams of multisource plant-based protein, 6 grams BCAAs, and 6 grams glutamine.
Chicken of the Sea Adds Flavored Tilapia to Pouched Seafood Success Story
Chicken of the Sea continues to make a name for itself in pouched seafood with this week’s launch of Tilapia Select Fillets, a new line of single-serve, 3-oz. pouches containing America’s most popular white fish seasoned with the latest on-trend flavors.
Uncle Andy’s Jerky Launches New Flavor, Boise’s Mushroom Blue Cheese
Uncle Andy’s Jerky—a craft beer inspired artisanal jerky company—announced today that it’s shipping a new flavor of beef jerky, Boise’s Mushroom Blue Cheese. The new flavor combines the earthy flavors of mushrooms with piquant blue cheese.
Skinnygirl Gluten-Free Bars Help Women Get Their Daily Protein
Skinnygirl, the solutions-based, lifestyle brand created by Bethenny Frankel, unveils its new line of higher-protein Skinnygirl Protein Bars today. The new line is gluten-free and contains natural sweeteners such as stevia and natural flavors.
Investors Bet on Banza with $1.3M Investment
Chickpea pasta producer Banza announced this week that the company had completed its first seed round of a $1.3 million dollar raise from institutional and angel investors. Project NOSH spoke with co-founder Brian Rudolph to find out what the funds will be used for and details of the raise.
thinkThin Debuts Protein Bites and Protein Nut Bites
Building on the success of thinkThin protein bars, the new bites are the first time a leading energy bar brand has launched unwrapped protein and fiber bars in bite-sized pieces.
StarKist Creations Offers Five New Ways To Reel-In The Health Benefits Of Seafood
StarKist Co., a food company focused on healthy, shelf-stable seafood products in the United States, is proud to announce the launch of five new product innovations that build on their successful StarKist Creations® line of pouch products.