Product Launch
Featured Product Launch Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
New Products: Fishwife Partners With Bixby Chocolate; FULFIL Goes Big
In this week’s notable new products roundup, Fishwife teams up with Bixby to create dark chocolate sardines, FULFIL Nutrition unveils its biggest protein bar yet, and Bumpin’ Blends joins forces with lifestyle influencer Caitlin Covington.
Inside Rotten’s BFY Take on Nerds Gummy Clusters
After making a name for itself with lower-sugar gummy worms and ‘90s gross-out culture-inspired branding over the past 15 months, Rotten is expanding its portfolio with the launch of Gummy Cruncheez, a better-for-you take on the wildly popular (and successful) Nerds Gummy Clusters. The new innovation, a gummy ring covered in tart candy pieces, is… Read more »
Fancy Food: Southeast Asian Flavor; Clean Label Snack Innovation
The final Winter Fancy Food Show kicked off at the Las Vegas Convention Center on Sunday and while the atmosphere on the show floor was slow to start, exhibitors showed off a taste of what’s next in global flavors, better-for-you snacking and more.
New Products: Dave’s Killer Bread Goes Deeper into Snacking, Magic Spoon Does High Fiber
In this week’s new products gallery, Dave’s Killer Bread officially rolls out a snack previewed last year at Expo West, Belgian Boys and Issei gear up for Valentine’s Day, and Magic Spoon partners with Whole Foods to launch a high-fiber cereal.
‘We’re Not A Plant-Based Company:’ Meati CEO Talks Breakfast, Distribution and Being Practical About Alt-Proteins
Meati has been on a winding, hazardous decade-long road to defining its place in the market. But in moving beyond its original “mushroom root” positioning, the brand may have finally found itself.
Preme Relaunches With New Gut Hydration Platform
Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.
New Products: RÁGU Spices Up Sauce Portfolio With Hot Ones, Kodiak Bulks Up Oatmeal Line
In this week’s notable new products roundup, Kodiak teams up with Zac Efron to create a new protein-packed oatmeal flavor, RÁGU spices up its portfolio of pasta sauces with the help of Hot Ones, and Chips Ahoy! goes beyond cookies.
New Products: Lexington Bakes Goes Beyond Cookies and Brownies, Daily Harvest Bulks Up
In this week’s notable new products gallery, premium brownie maker Lexington Bakes ventures into the breakfast treat category, Magic Spoon makes its first foray into granola, and Daily Harvest bulks up its product portfolio with protein smoothies.
A Year In Review: Private Label Proliferates
Let’s take a look at the new private label entrants this past year, how the sector has performed and get a glimpse at how Big CPG is strategizing to stay competitive in the increasingly condensed market.
New Products: SNAX-Sational’s Spin on PB&J, Daily Harvest’s Take on Vodka Style Pasta
In this week’s notable new products roundup, SNAX-Sational takes inspiration from a classic lunchbox staple to create its newest popcorn flavor, Nourish unveils what it claims to be the first instant chia protein pudding, and Munk Pack introduces a new Probiotic Protein line.


