Product Launch
Featured Product Launch Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
New Products: Collabs from Tru Fru and Athenos, Plus Khloé Kardashian’s Protein Popcorn
In this week’s notable new products roundup, Tru Fru collaborates with Tarte Cosmetics on a limited-edition sweet treat, Khloé Kardashian steps into the packaged food space with Khloud protein popcorn, and Tillamook scoops into summer with two seasonal flavors.
New Products: JELL-O Does Plant-Based, Pringles Collabs With Miller Lite
In this week’s roundup, JELL-O ventures into the plant-based dessert space, Sprinkles Chocolate takes inspiration from a classic campfire treat, and Pringles partners with Miller Lite.
New Products: Sartori Cheese Ventures into Snacking, Fancypants Celebrates Spring
In this week’s notable new products roundup, cheese maker Sartori enters the snacking category, Fancypants unveils two limited-edition spring flavors, and Hero Bread expands its Crafted Collection.
Daily Briefing (Insiders Only): When The Food Industry Thinks It Is Funny…
If Expo West is our Super Bowl, then April Fools’ is our Oscars. Today marks the one day of the year where the food and beverage industry collectively comes together to compete on a scale that heavily favors weirdness as long as it comes with a healthy dose of creativity.
New Products: Collabs from Marzetti, Hippeas and Tillamook, Plus Daily Harvest’s Pea Protein
In this week’s notable new products roundup, Hippeas teams up with Grillo’s Pickles to craft its newest puff flavor, Daily Harvest seeks to meet consumer demand for high-protein, and Chick-fil-A expands its collection of at-home products.
New Products: Zucker’s Bagels Makes Retail Debut, Jolly Rancher Does Freeze-Dried
In this week’s notable new products roundup, Zucker’s Bagels & Smoked Fish enters retail, The Hershey Company jumps on the freeze-dried candy craze, and Garden Veggie expands its Flavor Burst tortilla chip line.
Expo West: Five First-Time Exhibitors To Check Out
To help you prepare for a full week of firsts and to best tackle the show fueled by new food and beverage discoveries, we’ve gathered up some insight on five first-time exhibitors to check out.
Dress It Up Launches Two SKUs, Backed By New Funding
A slow and steady growth strategy is Dress It Up Dressing’s secret sauce as it works to capture the “sleepy” salad dressing category, said founder and CEO Sophia Maroon.
New Products: OAKBERRY’s Supermarket Debut and BASE FOOD’s Stateside Launch
In this week’s notable new products roundup, organic açai bowl franchise OAKBERRY makes its supermarket debut, Japanese food tech company BASE FOOD launches in the U.S. and Daily Harvest reimagines its Bites line.
New Products: Caulipower Embraces the Pickle Craze, Patagonia Provisions Teams With Simpli
In this week’s notable new products gallery, Caulipower launches a “pickle-mania”-inspired pizza, Patagonia Provisions partners with Simpli to craft a new cracker, and Applegate Farms ventures further into the breakfast set.