Product Launch
Featured Product Launch Content
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
Stoked Oats Expands Beyond Breakfast With Alt-Rice
Stoked Oats announced it is moving beyond the breakfast aisle for the first time with the launch of a new innovation today: Stoked OatRice.
New Products: Belgian Boys Do Breakfast, A.1. Spreads Some Steakhouse Butter, Plus Brooklyn Beckham’s Hot New Brand
In this week’s notable new products roundup, Jelly Belly evokes nostalgia through two new collaborations with toy giant Mattel, Belgian Boys makes its first foray into the grab-and-go category and Brooklyn Beckham – the eldest child of David and Victoria Beckham – enters the food and beverage world with his new hot sauce brand.
Fly By Jing Extends Chili Crisp Into The Noodle Category
Fly By Jing (FBJ) is trying its hand at a meal time product once again with today’s launch of Sichuan Noodles in Chili Crisp and Sweet & Spicy varieties.
New Products: Ithaca’s Black Bean Hummus & Graza’s ‘Grazola’
In this week’s new products roundup, Stouffer’s and Rice-A-Roni enter the shelf-stable mac and cheese category, Ithaca unveils its latest hummus flavor and Graza teams up with RIND Snacks to create “Grazola.”
New Products: Collabs From Mike’s Hot Honey and Side Project Jerky, Plus Afia, Big Mozz & More
In this week’s new products roundup, Mike’s Hot Honey unveils yet another co-branded product, SPAM takes inspiration from a popular Korean condiment, and Krusteaz ventures into the refrigerated aisle.
Inside Fancypants Baking Co.’s Plans to Scale Its New Cookie Line
After two decades of focusing on decorated cookies, Fancypants Baking Co. is ushering in a new era of growth centered around a line of bite-sized, sustainability-focused cookies crafted with “pantry ingredients.”
New Products: Pilgrim’s Chicken Nugget Smash Cake & Seal the Seasons’ Blue Spirulina Smoothie Kit
In this week’s notable new products roundup, Pilgrim’s creates a savory twist on what has become a first birthday tradition, TABASCO launches its first Mexican-style hot sauce, and Seal the Seasons debuts its Blue Spirulina Tropical Smoothie Kit after nearly a year’s worth of R&D.
New Products: Pumpkin Seasonals Abound; Bachan’s Unveils First Category Expansion
In this week’s new products roundup, Bachan’s makes its first foray into the dipping sauce category, GOOD GOOD introduces what it claims to be the first no-added-sugar vegan lemon curd, and Wheaties honors tennis star Coco Gauff ahead of this year’s U.S. Open.
Growing Goodles: Deluxe Line Launch Set To Double Consumer Base
Goodles is turning the box on its head once again and looking to shake out a notch more of nostalgia for a new consumer group.
Inside Kencko’s Product Line Evolution After First Year In Retail
Smoothie powder producer Kencko is taking its freeze-drying expertise to a new aisles. The New York-based company recently introduced a new line of Iced Lattes and more as it marks it first year in retail.