Product Launch
Featured Product Launch Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
New Products: Collabs from Club Crackers and Like Air, Jumex Does Candy
In this week’s notable new products roundup, puffcorn brand LikeAir teams up with coffee company Copper Cow Coffee, KIND introduces Protein Max Granola and Jumex ventures into the candy aisle.
The Fruit Snack Category Is About To Get Its Protein Moment
Innovation firm Foodberry announced a strategic partnership with snackable cheese and kid pouch expert Bel Group this week, parent to brands like Laughing Cow and GoGo SqueeZ.
Magic Spoon Debuts Protein Pastries at Target
Magic Spoon is again expanding beyond the cereal bowl, launching a new line of Protein Pastries at Target.
Lifeway To Launch Kefir Butter, Eyes Record Sales on GLP-1 Tailwinds
On the back of rising consumer demand for probiotic foods and expanded distribution partnerships with mainstream retailers, Lifeway Foods is projecting record growth for fiscal 2025.
Field Trip Snacks Launches Bar Brand; Perfect Bar Going Nut-Free
At Winter FancyFaire, protein brands gave insight into how they are expanding their addressable consumer base in the bar category.
Rachel Mansfield Launches Kids Snack Brand
Investor, food blogger and cookbook writer Rachel Mansfield is now adding snack brand founder to her list of titles with the launch of clean-label snack brand cadootz!
New Products: Righteous Felon’s Honey Heist BBQ, Ritz Does Sweet and Salty
In this week’s notable new products roundup, Barebells takes inspiration from a lunchbox staple for its newest protein bar flavor, Ritz taps into the sweet-and-salty trend, and ActivatedYou unveils a mushroom-infused instant coffee.
The DropOut Companies Expands Frozen Portfolio with Target-exclusive Launch of Bronco Breakfast Bagels
Consumer products house The DropOut Companies is expanding its frozen handhelds portfolio and entering the breakfast daypart with the Target-exclusive launch of Bronco breakfast bagels this month.
New Products: Byte’m Brownie Bites’ New Look, Milk Bar’s Collab with Skippy Peanut Butter
In this week’s notable new products roundup, Byte’m Brownies Bites unveils a fresh new look, Milk Bar teams up with Skippy peanut butter to reveal a secret, and Clio and Wildwood release seasonal offerings just in time for the holidays.
Smood Sweets’ Long Game: Whole Fruit, Permissible Indulgence and a National Launch with Target
After making its retail debut in 300 Target stores last month, Candy Date brand Smood Sweets is set to go national with the mass retail chain in March, bringing the brand to all 1,900 locations.