Product Launch
Featured Product Launch Content
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
Fly By Jing Sidelines Spice With Latest Launch
Sichuan spice slinger Fly By Jing introduced its first heat-free innovation this week, extending its hand-cut noodle line with a Classic Soy variety as it works to make the brand accessible to “an even broader community of eaters.”
Factor Overhauls Menu With Protein, GLP-1 Focus
Factor claims it has executed its largest menu overhaul as it works to elevate “science-backed nutrition” via more than 100 new weekly offerings designed to appeal to a variety of consumer demands.
New Products: Kevin’s Founders Unveil Next Act, Long Weekend Readies for Soup Season
In this week’s new products roundup, the duo behind Kevin’s Natural Foods ventures into the snack segment, Long Weekend gears up for chilly weather with a line of instant soups, and Tony’s Chocolonely pays homage to pralines with its latest flavor.
Campbell’s To Execute ‘Surgical’ Pricing As Tariffs Loom, Snacks Slump
The Campbell’s Company expressed optimism in its portfolio after a 1% net sales increase in Q4 2025 and detailing growth opportunities behind its two core segments despite looming steel tariffs, import taxes and changing consumer behaviors.
Beyond Lactation: Mamala Seeks to Expand Postpartum Nutrition Into Snacks
Mamala Organics debuted this past week with a 2-SKU line of pouched Support Snacks made with whole foods and a focus on providing essential nutrients for women during the postpartum period.
Commodity Crop To CPG Convert: How Fruitist Is Building A Berry Snack Brand
Agriculture outfit Fruitist is working to build what it believes could be the next big thing in fresh snacking with a focus on one single input: Jumbo blueberries.
New Products: Campbell’s Collabs with Pabst, Oscar Mayer Caters to ‘EveryBun.’ Plus, Squier’s Does Gummies
From plant-based hot dogs to protein condiments to THC-infused gummies, this week’s new product innovations span the industry.
Protein Push Extends to the Condiment Aisle
Nearly every food category has seen some level of protein-ification in recent years, and now it’s condiments’ turn to bulk up.
New Products: Fly by Jing Transforms a Classic Condiment, Actual Veggies Teams with Maya Kaimal
In this week’s notable new products roundup, Fly By Jing transforms a classic American condiment, Actual Veggies teams with chef Maya Kaimal on its first product collaboration, and Sweet Loren’s launches its most requested cookie dough flavor.
Fueled by Confectionery Push, SkinnyDipped Forecasts $100 Million in Revenue This Year
SkinnyDipped is betting big on better-for-you confectionery, going deeper into the set with the introduction of Dark Chocolate Coconut Almond Bites.


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