New Product

Having transitioned away from day-to-day operations at their first brand, Q Drinks, entrepreneurs Jordan Silbert and Ben Kaplan are going AGRO for their next big project. Founded in 2023, AGRO makes a line of plant-based jerky that comes in resealable bags and includes functional options alongside indulgent snacks, such as a caffeinated Energy Bolt flavor.

In this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Brad Avery analyze the evolution of private label from off-brand to on-trend. The podcasters also discuss recent examples of the protein craze in Wandering Bear’s new latte line and Brami’s lupini bean-based pasta. Additionally, the hosts dig into British mixer brand Fever-Tree’s partnership with Molson Coors and an interesting new innovation in the frozen aisle.

In this week’s notable new products roundup, Oat Haus offers an allergen-free take on the Dubai Chocolate trend, a trio of classic candy brands tap into the freeze-dried phenomenon, and Rudi’s unveils gluten-free versions of its frozen peanut butter and jelly sandwich.

In this reviews roundup, we nosh on New Primal’s Rotisserie Chicken Seasoned meat sticks, AL’s Real Goods Chewy Cookies and NOVOS Longevity Nutrition Bars.

No bones about it – bone broth has been gaining steam for about a decade now, championed as a natural source of collagen, amino acids and minerals. Although bone broth has evolved into a well-established category on its own, several exhibiting brands at Newtopia Now this week in Denver are moving beyond the bottle – or jar or carton – to bring bone broth’s benefits to snacks and other applications.

In this episode of CPG Week, the hosts discuss why Saffron Road is aligning with the growing anti-seed oil sentiment, how the TikTok-driven dirty soda trend is influencing recent beverage innovation, Keychain’s latest fundraise, and the recent struggles of Silicon Valley darling Soylent.

Despite its relatively low name recognition nationally, the brand is steadily building its wholesale and cart franchise business after divesting its refrigerated distribution company, Perfect 10 Foods (P10), to Rainforest Distribution in January.

The frozen meal maker is introducing its “most ambitious brand refresh” in its 15-year history, according to founder and CEO Adnan Durrani, as it aims to align with today’s consumer trends, including the growing anti-seed oil sentiment and an insatiable appetite for protein.

Nearly two years after its $130 million acquisition by Wonder Group, Blue Apron has unveiled “a major evolution” that includes a new identity, expanded product lineup and subscription-free shopping options.

Longevity supplement maker NOVOS Labs has launched into the bar category with its first food product aimed at combating aging.