Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
New Products: Van Leeuwen Teams With Guinness, Chips Ahoy! Journeys into ‘The Upside Down.’ Plus, Egglife Does Pasta
From Guinness-inspired ice cream to egg-based protein pasta, this week’s new product innovations span all sides of the industry.
CPG Week: Coke and Pepsi’s MAHA Makeovers? Plus, The Brand That Bested Better Bagel
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand.
GoodPop, LesserEvil, Interact Intro Good Food Collective
GoodPop, LesserEvil, Quinn and Evergreen have banded their better-for-you brand equity together to launch The Good Food Collective (GFC) in order to advocate for more transparency and higher standards in the food industry.
Fila Manila To Scale Online Offerings Via New A.I. Focused Grant
Filipino food brand Fila Manila is working to scale its growing ecommerce business via a slate of A.I. applications across all areas of the business after receiving a $25,000 grant from tech company Lenovo’s Evolve Small program.
CPG Week: David’s Fishy New Innovation. Plus, Is Kraft Heinz Breaking Up?
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss an unusual new product launch and continued consolidation among packaged food conglomerates. Then, Brad provides his top takeaways from the Hemp Beverage Expo.
Marketing: Quinn Refreshes, Mike’s Hot Honey Drizzles
In marketing news, Quinn Snacks unveils a new look, Mike’s Hot Honey drizzles into a national ad campaign, and Old El Paso introduces its new taco night icon.
David’s Newest ‘Innovation’ Smells Kinda… Fishy
Peter Rahal built his reputation on RXBAR, a product that clearly stated its few ingredients on the front of the package. His newest product, part of his growing David protein bar empire, purports to have just one ingredient: Frozen, boiled cod.
New Products: Collaborations from Tony’s Chocolonely, Jel Sert and Neuro, Plus Lindt’s Dubai Style Chocolate
From strawberry cake-flavored caffeinated mints to bursting fruit snacks, this week’s new product innovations span all sides of the industry.
As Retailers Shrink The Plant-Based Set, Abbot’s Butcher Expands
Abbot’s Butcher has ridden the ebb and flow of the plant-based protein market while holding steady on its products and position. How did the business do it? We sat down with founder and CEO Kerry Song to find out.
Marketing: Kinzie Foods Seeking Creator with Special Sauce
Barbecue sauce startup Kinzie Foods is kicking off a nationwide search for a breakout content creator. Plus, marketing moves by Hellmann’s, Mighty Sesame, Cleveland Kitchen and more.