Marketing

Last year, Killer Brownie sold a majority stake to Irresistible Food Group (IFG). Now, supported by IFG’s sales team, the brand is making a dash for national prominence.

From plant-based hot dogs to protein condiments to THC-infused gummies, this week’s new product innovations span the industry.

The second annual Newtopia Now opens its exhibit halls today in Denver. Here’s a taste of what’s in store.

In this episode of CPG Week, the hosts discuss why Saffron Road is aligning with the growing anti-seed oil sentiment, how the TikTok-driven dirty soda trend is influencing recent beverage innovation, Keychain’s latest fundraise, and the recent struggles of Silicon Valley darling Soylent.

Nearly every food category has seen some level of protein-ification in recent years, and now it’s condiments’ turn to bulk up.

Building brand awareness while working to grow a startup is a delicate balancing act that has pushed many early-stage brands to look beyond their own audience, seeking out collaborations to accelerate awareness as they work to build beyond their own niches.

In this week’s notable new products roundup, Fly By Jing transforms a classic American condiment, Actual Veggies teams with chef Maya Kaimal on its first product collaboration, and Sweet Loren’s launches its most requested cookie dough flavor.

The frozen meal maker is introducing its “most ambitious brand refresh” in its 15-year history, according to founder and CEO Adnan Durrani, as it aims to align with today’s consumer trends, including the growing anti-seed oil sentiment and an insatiable appetite for protein.

SkinnyDipped is betting big on better-for-you confectionery, going deeper into the set with the introduction of Dark Chocolate Coconut Almond Bites.

Olyra today unveiled a new identity featuring “vibrant, playful visuals,” food photography and a strategic hierarchy of the elements on-pack in order to “drive appetite appeal on-shelf” for its Greek-inspired products.