Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
Walmart Eliminating Synthetic Dyes, Dozens More Additives From Store Brands
Walmart U.S. announced this week its plans to remove synthetic dyes – alongside certain preservatives, artificial sweeteners and fat substitutes – from its private brand food products by 2027. The company claims the shift stems from customer demands.
New Products: Yaza Ventures Beyond Labneh, Junkless Bulks Up, and Hellmann’s Gets Spooky
In this week’s notable new products roundup, Yaza expands beyond its flagship labneh, Junkless and Ghost venture into protein bars, and Yasso introduces a new spoonable format for its frozen Greek yogurt. Bulletproof Bulletproof has unveiled its latest Artisan coffee flavor: Cinnamon + Vanilla. The new offering combines Saigon cinnamon and Madagascar vanilla with toxin-tested… Read more »
Can Paper Replace Plastic? KIND Pushes for Industry-wide Shift With Paper Wrapper Pilot
KIND Snacks is working to jumpstart the scale-up efforts of paper-based packaging materials and show a potential for these materials to succeed in the mainstream marketplace by sharing a look inside its ongoing pilot test.
Junkless Is ‘Ready For Anything’ As It Platforms Into Protein
Two years since it was acquired by Mike Repole’s PE firm Impact Capital, JUNKLESS is expanding into a new category, protein bars.
Smucker’s Uncrustables Flexes with High-Protein Expansion
Smucker’s Uncrustables is building muscle in the burgeoning protein category with the launch of its aptly-named Higher Protein PB&Js.
First-Gen Brothers Launch Southeast Asian Condiment Line
The condiment category’s newest entrant is Auntie Rana’s, a Bangladeshi condiment line aiming to become a leader in Southeast Asian-inspired pantry staples.
Coconut Cult Tests the Power of Collaboration With 48-Brand NYC Pop-Up
During a 10-day span this September, Coconut Cult executed an “organic carnival” themed pop-up “experiment” featuring 48 food and beverage brands and reeled in over 10,000 attendees. Here’s how they did it.
New Products: Issei Mochi Gummies Gets a New Look, Graza Collabs with BjornQorn
In this week’s notable new products roundup, Issei celebrates its third anniversary by debuting a fresh new look, Graza ups its presence in salty snacks, and Bloom Nutrition teams with Tandy to bring its best-selling Sparkling Energy flavors into a gummy format.
Loopini: Italian Entrepreneur Cooks Up Protein Pizza On A Spreadsheet
Loopini is gearing up to roll out to its first chain retailer and close its first round of funding after a year of building the business online and within NYC indie grocers.
Marketing: Good Culture Launches Cottage Cheese-Inspired Streetwear
Good Culture collaborated with streetwear brand StayCoolNYC to design a limited-edition merch drop. The collection includes violet and cream-colored sweatpants and a hooded sweatshirt featuring a hidden pocket perfectly sized for a spoon.