Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
Marketing: Fishwife Reels in New Yorkers with Pop-Up Snack Bar + Shop
Premium tinned seafood brand Fishwife is taking a bite out of the Big Apple with a Snack Bar + Shop pop-up centered around brand collaboration. Plus, the latest campaigns from Issei, Zoup!, Ferrero and others.
Former Clio Snacks R&D Head Launches Line of Pre-Chopped, Flavored Onions to Modernize Cooking Staples
The cooking shortcut category’s newest entrant is Onoin, a collection of shelf-stable, pre-chopped, par-cooked flavored onions in 100% olive oil.
New Products: Eggo and Babybel Travel to the Upside Down, M&M’s Does Freeze-Dried
In this week’s notable new products roundup, Eggo and Babybel celebrate the fifth and final season of Netflix’s “Stranger Things,” M&M’s taps into the freeze-tried candy craze, and Magnolia Table debuts a line of frozen baked goods.
How Celebrity-Founded Smash Kitchen Aims to Transform American Pantries
Since its springtime debut, Smash Kitchen has expanded nationwide into Walmart, Sprouts Farmers Market and Erewhon and launched over a dozen items ranging from organic ketchup to pure avocado oil.
Which Trends Will Steer Purchasing Behavior in 2026? Whole Foods Weighs In.
Whole Foods Market is ready for the new year, this week unveiling its annual Food and Beverage Trend forecast for 2026.
CPG Week: Walmart MAHAs Private Label. Plus, A Plant-Based Player Scores Some Cheddar
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard dig into Walmart’s decision to remove synthetic dyes from its store-branded products. The team goes on to discuss how certain brands are repositioning in the plant-based cheese category, the abrupt closure of Nor-Cal Beverage and the data behind the high-protein craze.
How SMASH it! Foods is Catering to the ‘Modern’ Seafood Consumer
The Plant Based Seafood Co. this month is launching SMASH it! Foods, a new line of Superfood Salmon Balls.
Magnolia Table Debuts Frozen Baked Goods Line, Supported by Springdale Ventures Investment
Magnolia Table is stepping beyond its restaurant roots and into the world of packaged food with a frozen baked goods collection.
Pip’s Drops Corn In Rebrand Name, Adds Avocado Oil
Pipcorn has rebranded to Pip’s Heirloom Snacks as it transitions its portfolio from seed oils to avocado oil.
Climax Foods Rebrands As Bettani Farms, Raises $6.5M
Alternative dairy ingredient provider Climax Foods has rebranded as Bettani Farms amid new leadership and a $6.5 million investment.










