Marketing
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Featured Marketing Content
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
From Midwest Secret To Inc. 5000: How Toom Is Making Garlic Dip A Staple
Minnesota-based Lebanese garlic dip brand Toom has patiently worked to keep a low profile as it tinkered with its marketing and formulation, but is now expanding its retail presence.
Daily Briefing (Insiders Only): Quick Bites For Newtopia Now
The second annual Newtopia Now opens its exhibit halls today in Denver. Here’s a taste of what’s in store.
Additional Content
Scoop of Innovation: Bubbies Ice Cream VP of Marketing Talks Portfolio Expansion
We sat down with Katie Cline, VP of Marketing at Bubbies Ice Cream, to learn more about the brand’s introduction of Mini Ice Cream Sandwich Cookies.
Marketing: Brand Refreshes And Summer Movie Collabs
In recent marketing news, Nutri-Grain and Bulletproof show off their fresh new looks, General Mills and Popchips collaborate with summer movie releases, and Little Sesame takes hummus on a road trip.
New Products: Ocean Spray Spices Up Craisins, Sauz Teams With Little Spoon, Sunnie Does S’Mores
In this week’s new products roundup, Ocean Spray spices up its Craisins line, Sauz joins forces with Little Spoon, and Sunnie takes inspiration from a classic campfire treat.
CPG Week: The Case Against David. Plus, Is Vegan Cheese In Crisis?
This week, the podcast team explores an antitrust lawsuit centered around protein bar David’s acquisition of its supplier Epogee. Next, the hosts look toward regulatory headwinds in hemp drinks and why there are signs of optimism despite retail setbacks. Finally, the team looks at candy maker Joyride’s new $30 million funding round before discussing the future of plant-based cheese.
Doosra’s Do-Over: Inside Indian Snack Brand’s Packaging Revamp
Snack startup Doosra has refreshed its branding to speak to its Indian roots without leaning into tropes while positioning the brand better for trial in retail.
Ferment to Be: Cleveland Kitchen Ramps Up Growth as Gut Health Goes Mainstream
Cleveland Kitchen is preparing for a period of high growth following a few years focused on consolidating manufacturing and expanding operations at its Ohio production facility. The sauerkraut slinger recently raised $2.9 million that will support brand-building initiatives as its founders aim to capitalize on heightened interest in digestive wellness and fermented flavors.
Is Vegan Cheese In Crisis Or Just Finding Its Footing?
Are plant-based cheese alternatives having an existential crisis after one of the biggest cheesemakers refocused its approach to the category?
Dr. Bronner’s Exits Chocolate Business, Sets Up New Parent Co.
Dr. Bronner’s has transferred ownership of its 10-SKU chocolate bar line to Magic Chocolate Inc., a new entity formed by the brand’s long-term partners to help scale the line independent of Dr. Bronner’s business.
‘A Natural Evolution’: Bubbies Ice Cream Expands Beyond Mochi
Bubbies Ice Cream is diversifying its frozen novelty portfolio with the introduction of Mini Ice Cream Cookie Sandwiches, bringing the brand beyond its flagship mochi product.
Laoban, Whole Foods Innovate ‘Crunchy Bites’ For Incremental Category Growth
Asian frozen food brand Laoban is readying to launch its third line next week, known as Crunchy Bites, just four years after it first expanded beyond restaurants into retail.