Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
Coconut Cult Tests the Power of Collaboration With 48-Brand NYC Pop-Up
During a 10-day span this September, Coconut Cult executed an “organic carnival” themed pop-up “experiment” featuring 48 food and beverage brands and reeled in over 10,000 attendees. Here’s how they did it.
New Products: Issei Mochi Gummies Gets a New Look, Graza Collabs with BjornQorn
In this week’s notable new products roundup, Issei celebrates its third anniversary by debuting a fresh new look, Graza ups its presence in salty snacks, and Bloom Nutrition teams with Tandy to bring its best-selling Sparkling Energy flavors into a gummy format.
Loopini: Italian Entrepreneur Cooks Up Protein Pizza On A Spreadsheet
Loopini is gearing up to roll out to its first chain retailer and close its first round of funding after a year of building the business online and within NYC indie grocers.
Marketing: Good Culture Launches Cottage Cheese-Inspired Streetwear
Good Culture collaborated with streetwear brand StayCoolNYC to design a limited-edition merch drop. The collection includes violet and cream-colored sweatpants and a hooded sweatshirt featuring a hidden pocket perfectly sized for a spoon.
NotCo Expands Beyond Plant-Based With Magnum Ice Cream Partnership
Today, The Magnum Ice Cream Company announced a new partnership with AI-driven food innovation company NotCo, marking the latter’s inaugural venture beyond its plant-based roots.
New Products: Protein Pints Bulks Up Portfolio, Day Out Snacks Unveils Seasonals
In this week’s new products roundup, Protein Pints adds two new ice cream flavors to its portfolio, Day Out Snacks prepares for the holiday season, and Evergreen goes deeper into waffles.
Will AI Reshape Shopping Habits?
Artificial intelligence is increasingly being used to reshape the shopping experience and bring more personalization to purchasing patterns.
Smooth Move: One Trick Pony Takes Peanut Butter Beyond the Jar with Popcorn Launch
Natural peanut butter brand One Trick Pony is venturing outside of the jar and into the salty snack category with the introduction of Caramel Crunch Peanut Butter Popcorn as it continues to “see how far we can take peanut butter,” co-founder Lucy Dana told Nosh. “We had a slide in our original pitch deck that… Read more »
New Products: Wickles Pickles Debuts First No-Heat Innovation, Sauz Shakes Up Pasta Night
In this week’s notable new products roundup, Wickles Pickles cools things down with its first no-heat offering, One Trick Pony ventures beyond the peanut butter jar, and Sauz launches four new premium pasta sauce flavors.
CPG Week: Nutrabolt in Bloom and Money For Magic Mind
In this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss recent investments in Bloom Nutrition, Tost and Magic Mind, plus meal kit makeovers and marathon-friendly food and beverage brands.