Marketing
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Featured Marketing Content
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
From Midwest Secret To Inc. 5000: How Toom Is Making Garlic Dip A Staple
Minnesota-based Lebanese garlic dip brand Toom has patiently worked to keep a low profile as it tinkered with its marketing and formulation, but is now expanding its retail presence.
Daily Briefing (Insiders Only): Quick Bites For Newtopia Now
The second annual Newtopia Now opens its exhibit halls today in Denver. Here’s a taste of what’s in store.
Additional Content
Marketing: Vital Farms Whisks Up Ad Spot for ‘The Bear’; Hellmann’s Enters the Great Mayo Debate
Pasture-raised egg producer Vital Farms has cooked up a new sponsorship and custom ad spot for the fourth season of Disney and FX’s hit series “The Bear.”
New Products: Favalicious Does Pasta, B.T.R. Nation Teams With Blue Bottle, Heyday Soup-ifies Lasagna
From root beer-flavored barbecue sauce to dill pickle-flavored cheese shreds, this week’s new product innovations span all sides of the industry.
That’s it. Is Giving Out 10M Free Samples. What’s The ROI?
That’s it. has learned sampling is integral for its brand since it was “a bit ahead of its time with simplicity and transparent ingredients.” The brand now sells to over 82,000 retailers and strategic sampling is a core piece of that success.
New Products: Bulletproof Gets Enlightened, Fresh Gourmet Teams With Tajín
In this week’s notable new products roundup, Bulletproof grows its Enhanced Coffee lineup on the heels of its rebrand, Fresh Gourmet introduces new salad toppings in collaboration with Tajín and Sprinkles partners with Diamond Crystal Salt Co. and Maple Hill on a limited-edition cupcake. Prime Bar Supplement company Equip Foods unveiled a new protein bar… Read more »
CPG Week: UNFI SNAFU And Beckham’s Buzzy Business Bet
This week, the podcast team digs into the disruption caused by a cyberattack on wholesaler UNFI’s information technology systems last week. Next, the hosts discuss Taste Tomorrow Ventures’ first food investment and why sour candy is whetting investor appetites lately. Finally, the podcasters highlight a soccer star’s foray into the consumer packaged goods field and a beverage brand’s latest partnerships.
Coffee, But Make It Like Skoal: New Formats Chase Caffeine Consumers
From pouches to sprays to pastes, on-the-go caffeine consumers searching for portable alternatives to coffee or energy drinks have new formats to choose from.
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
MOSH Introduces Vegan Protein Bar Collection: ‘Brain Health Nutrition Should Be for Everyone’
Brain health brand MOSH introduced its vegan protein bar collection today, seeking to capture consumers who were previously excluded from the cognitive nutrition space due to dietary restrictions.
Scoop of Innovation: Bubbies Ice Cream VP of Marketing Talks Portfolio Expansion
We sat down with Katie Cline, VP of Marketing at Bubbies Ice Cream, to learn more about the brand’s introduction of Mini Ice Cream Sandwich Cookies.
Marketing: Brand Refreshes And Summer Movie Collabs
In recent marketing news, Nutri-Grain and Bulletproof show off their fresh new looks, General Mills and Popchips collaborate with summer movie releases, and Little Sesame takes hummus on a road trip.