Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
From MrBeast to Biltong: Meat Snacks Flex New Muscles at NACS
Legacy meat snack brands showcased simple formulations, grass-fed beef options and premium-positioned products at NACS last week.
New Products: Quest Does Donuts, Diaspora Co. Teams Up with Padma Lakshmi
In this week’s new products gallery, Quest expands its Bake Shop line with donuts, Diaspora Co. teams up with a beloved cookbook author and television host, and Pasta Garofalo taps into the protein pasta craze.
Marketing: Trü Frü Collabs With WNBA Star Paige Bueckers
Whole fruit snacking brand Trü Frü has teamed up with WNBA star Paige Bueckers after her social media posts sharing her love for the brand captured more than 30 million views.
Ex-Topo Chico Exec Bets on Cactus Chips With Casa Arte Sano
Gerardo Galvan has spent nearly his entire career in beverage. Since departing Topo Chico, he has set his sights on the snack set, marking the start of his entrepreneurial journey with Casa Arte Sano.
Seventy Percent Of Shoppers Try to Avoid UPFs, But Don’t Trust Brands to Help
The large majority of consumers believe food companies rely on ultraprocessing methods to produce food and pad profit margins, but they place little trust in these entities to share accurate information about what they are selling.
Global Flavors and ‘Female Rage’ Fuel Union Kitchen Event
Global flavors, heritage-inspired foods and “Female Rage” fueled Union Kitchen’s Meet the Makers event this past Sunday, drawing in nearly 100 vendors to sample.
Inside Karma Sauce’s Fiery Rise from Space Lab to Hot Ones Fame
There’s likely only one entrepreneur out there that can claim their work has aided both astronomical discoveries and celebrity tea spilling.
New Products: Pop-Tarts and Pitaya Foods Tackle Protein, LOVE CORN Caters to Trick-or-Treaters
In this week’s notable new products roundup, Pop-Tarts and Pitaya jump on the protein craze, LOVE CORN offers trick-or-treaters an alternative to candy and Fishwife expands its portfolio of tinned seafood.
Prices, Packs and Portfolio Reshaping: Inside General Mills’ Next Big Shift
Price-pack architecture, AI and continuous portfolio renovation were key themes during General Mills’ Investor Day Tuesday as it asserted its ability to meet changing consumer demands and produce “industry leading levels of margin management cost savings.”
Equip Foods Refreshes Brand, Prepares Beef Protein For Retail
After 10 years of scaling online, Equip Foods has refreshed the brand as it prepares to enter retail with its beef protein products.