Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition; Factor and Perfect Snacks tap Olympic athletes.
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Additional Content
Sweets & Snacks 2023: The Latest Innovations from ChocXO, Endangered Species, Joyride and More
The aisles of the Sweets & Snacks Expo 2023 were packed with a wide array of new innovations from both new and existing brands. With 16,000 expected attendees, 2023 marked the last year the show will be held in Chicago, instead rotating between Indianapolis and Las Vegas moving forward.
Return of the Mac: 8 Myles Rebrands, Puts Comfort Food First
Fresh from raising seven-figures for its line of frozen clean-ingredient mac and cheese, 8 Myles has rebranded to Myles Comfort Foods and relaunched its flagship product with a new look and new SKUs.
Notable New Products: Velveeta-infused White Chocolate Truffles & Moo Point Coffee
In this week’s notable new products roundup, Compartes teams up with Velveeta for a unique collaboration, Central Perk rolls out new FRIENDS-themed coffee blends and RXBAR grows its morning and mini offerings.
Hershey’s Eyes ‘New Snacking Occasions’ With Ocean Spray Product Partnership
Hershey’s expansion of its snacking business continues with today’s announcement of a new line of chocolate-dipped cranberry bites created in partnership with new Ocean Spray.
Target Takes Ten Brands for Accelerator Cohort
Target announced its Takeoff Food and Beverage Accelerator program class of 2023. The mentorship program will help 10 emerging food and beverage brands successfully improve branding and marketing strategies.
Moving into Meals, Omsom Takes a ‘Saucy’ Approach to Instant Noodles
Omsom is taking its unique branding approach to the quick-ready meal category with a 4-SKU line of Saucy Noodles, marking the brand’s first major line extension since the company hit the market in May 2020.
Coca-Cola Licenses Minute Maid, Simply Brands To Sell Fresh Fruit
The Coca-Cola Company has licensed its Simply and Minute Maid brands to distribute fresh grapes and citrus fruit marking the first time the beverage maker has partnered with a fresh produce company.
Notable New Products: HelloFresh Teams Up with Marvel, Siggi’s Kicks of Summer Early
In this week’s notable new products roundup, HelloFresh teams up with Marvel to create hero-inspired meal kits, Banza expands its mac & cheese offerings and Siggi’s celebrates summer early with the rerelease of its seasonal Guava flavor.
Olyra Banks $4M To Grow Breakfast Biscuit Category
Greek biscuit maker Olyra Foods closed a $4 million Series A funding round in late February to help the brand grow its marketing team and continue to expand its retail presence in the breakfast category.
Rob’s Backstage Popcorn Raises $7M, Spins Out As Stand Alone Brand
Celebrity-backed Rob’s Backstage Popcorn announced the closing of a $7 million funding round today led by the VC firm of DJ and music producer Kygo, known as the Palm Tree Crew.