Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
How Creator-Led Content Is Reshaping Food Marketing
Content is king, but making it resonate with the right audience is a hurdle many brands fail to clear. When it comes to something so personal and unifying like food, modern consumers want to support brands that speak directly to their needs.
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.
Additional Content
Man Cereal Aims To Be The Liquid Death Of Breakfast
Creatine-laced Man Cereal is positioning itself as the irreverent, unapologetic option among other better-for-you, next-gen breakfast brands.
NotCo Evolves CPG ‘Pain’ Into AI R&D Engine
NotCo’s “rollercoaster of evolution” has landed it at a point where its initial mission – to be the industry’s “AI-powered R&D engine” – is beginning to take shape.
RXBAR Rolls Into New Bites Format
Clean label protein snacks just got smaller. This week, Kellanova-owned RXBAR made its first move beyond its flagship format, launching a 2-SKU line of shelf-stable Protein Energy Bites.
Issei Sees Significant Sales Lift From ‘Transformative’ Packaging Refresh, Viral TikTok
In conjunction with its three-year anniversary, Issei is swapping its minimalist packaging design for a bold, colorful new look that has already led to a sales pick-up both online and in brick-and-mortar retail.
Barry Callebaut Taps NotCo AI to Boost Chocolate Innovation
Chocolate manufacturer Barry Callebaut has partnered with NotCo to explore using artificial intelligence to develop new chocolate recipes.
New Products: Seasonals from Issei and Chocolove, Plus Maple Leaf Foods’ Mighty Protein Sticks
It’s nearly Thanksgiving, and brands are gearing up for the holiday season, from Issei’s new limited-edition Dark Chocolate Covered Peppermint Mochi Gummies to the return of Chocolove’s Tree-Shaped Bites.
Banza Marks 11 Years With New Hires, New Products and a Stronghold in the Mainstream Pasta Aisle
When Banza hit the market in 2014, it set out to bring the humble chickpea to the masses with its novel, better-for-you pasta. Fast forward 11 years, and the brand has established a strong foothold in the mainstream market as the number 5 brand in the U.S. (according to the company), expanded its team with… Read more »
CPG Week Podcast: High Hopes For Hemp Beverages. Plus, TreeHouse Foods’ Lofty Exit
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard chat about the acquisition of TreeHouse Foods, the regulatory outlook for hemp beverages, a new verification standard for non-ultraprocessed foods, and Lucky Energy’s latest funding round.
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
How Iconic Candy Is Reviving and Modernizing Nostalgic Confections
Iconic Candy is seeking to make retro candy brands like Creme Savers, Bubble Jug and Regal Crown accessible to adults who remember them from childhood, as well as a new generation of consumers.