Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition; Factor and Perfect Snacks tap Olympic athletes.
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Additional Content
Why Whoa Dough Is Dropping Bars For Bites
Whoa Dough has discontinued its first product line as it leans into a fresh new format bringing it deeper into snacking while hurdling the protein-saturated and overly-competitive bar category.
Dan-O’s Seasoning Expands into Dip Mixes
After a decade on the market, seasoning company Dan-O’s is making its first foray into the dip category with a 4-SKU lineup of dry mix seasonings.
Marketing: Painterland Sisters Going For the Gold
Painterland Sisters is partnering with USA Curling’s Women’s Team ahead of the Winter Olympics; plus, more marketing moves from Once Upon A Farm, Babybel, HelloFresh and Organicville.
Grüns Unveils New Brand Platform As Gummy Supplements Surge
Grüns founder Chad Janis has announced the launch of Ü Snacks, a broader platform that encompasses additional functional gummy brands including Nütrops, Immün, Jüced and “the many additional innovations coming.”
Lundberg Farms Brings Regenerative Rice to Dessert-Inspired Snacking
Regenerative rice brand Lundberg Farms has expanded into crunchy snackable sweets with new dessert-inspired line Sweet Cakes.
Lucky Broadens Energy Platform With Gummies
Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.
Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
Inspired by the needs of her grandmother, Jess Haghani has set out to spur a better-for-you wave across the highly-processed senior nutrition aisle.
New Products: Frank’s Red Hot Celebrates National Hot Sauce Day; Kodiak Does Overnight Oats
In this week’s notable new products roundup, Kodiak expands its high-protein breakfast portfolio, Blue Bell Creameries taps into the protein craze with new ice cream pints, and Real Good Foods introduces high-protein flour tortillas.
Blue Bell Ice Cream Teases High-Protein Pints
Blue Bell Ice Cream is tapping into the high-protein craze with the upcoming release of PRO pints, the brand announced on Instagram today.
Ripi Expands To Whole Foods With Exclusive Flavor
Emerging frozen stuffed pasta player Ripi marked its largest retail rollout to date, expanding the brand to Whole Foods Market stores with a new exclusive flavor.