Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
3 Natural Food Marketing Trends That Can Go Away Right Now
Troubling patterns have emerged in the always-evolving and hyper-frenetic world of food marketing, where the quest for the next big trend often eclipses the pursuit of genuine value.
Oasis Date Aims To Take Over Medjool Market
Oasis Date (formerly Oasis Date Gardens) announced it is now the largest date producer and processor in North America with over 5,000 farmed acres of organic Medjool dates including the world’s first Regenerative Organic Certified farm.
Inside DeeBee’s Dip’ems Expansion
DeeBee’s has made a name for itself selling its core Freezie Pops product line, and now it’s looking to parlay its commitment to clean label, low-sugar treats into the snack set with the launch of Dip’ems.
Stoked Oats Expands Beyond Breakfast With Alt-Rice
Stoked Oats announced it is moving beyond the breakfast aisle for the first time with the launch of a new innovation today: Stoked OatRice.
Dave’s Killer Bread Can’t Kill Off Deceptive Ad Suit
Dave’s Killer Bread will have to face accusations that it’s “Good Seed” and “21 Whole Grain” breads deceive consumers about their protein content after a California federal judge recently moved to certify the class.
Gopuff’s Latest Delivery? New Tools For Advertisers
Gopuff’s seemingly interminable search for growth has taken it deeper into digital advertising with the introduction of several new tools aimed at capturing more Gen Z and millennial consumers.
New Products: Belgian Boys Do Breakfast, A.1. Spreads Some Steakhouse Butter, Plus Brooklyn Beckham’s Hot New Brand
In this week’s notable new products roundup, Jelly Belly evokes nostalgia through two new collaborations with toy giant Mattel, Belgian Boys makes its first foray into the grab-and-go category and Brooklyn Beckham – the eldest child of David and Victoria Beckham – enters the food and beverage world with his new hot sauce brand.
Fly By Jing Extends Chili Crisp Into The Noodle Category
Fly By Jing (FBJ) is trying its hand at a meal time product once again with today’s launch of Sichuan Noodles in Chili Crisp and Sweet & Spicy varieties.
Insider Daily Briefing: How CPGs Tackle Transparency
Ever since the pandemic, consumers have been increasingly demanding transparency in food supply chains with health, safety and sustainability becoming top drivers of those requests. Here’s how brands are meeting those emerging needs.
New Products: Ithaca’s Black Bean Hummus & Graza’s ‘Grazola’
In this week’s new products roundup, Stouffer’s and Rice-A-Roni enter the shelf-stable mac and cheese category, Ithaca unveils its latest hummus flavor and Graza teams up with RIND Snacks to create “Grazola.”