Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
New Products: Collabs From Heinz, CaliBagels and DEUX, Spiceology’s First Spanish-Inspired Blend
In this week’s notable new products roundup, Hellmann’s turns up the heat through a new collaboration with Tajín, Spiceology launches its first Spanish-inspired spice blend and Ben’s Original makes its center plate debut.
El Nacho Enters the Ring As Boston Restaurateur Turns to CPG
The tortilla chip set is crowded, but with a total market share valued at $4 billion, one restaurant-backed, Boston-based brand believes there is plenty of room to build something “different.”
Active Culture Appeal: How Cottage Cheese Is Keeping Its Cool
The popularity of cottage cheese has been rising since spring 2023, but now over a year later, the it is still trending up, finding its way into new products and signaling that its newfound appeal may not be just another flash in the pan.
Healthspan vs. Lifespan
Recent trendlines suggest that today’s consumers aren’t as much interested in living long, as much as they are in living well.
Yes Chef: A Look at ‘The Bear’ Season 3’s Feast of Brand Deals
Watching the latest season of FX’s hit show “The Bear” felt like the CPG industry’s version of a Super Bowl commercial blitz. In between the action of Season 3 was a packed menu of brand deals.
New Products: 5-Hour Energy’s Hot Sauce & Cheez-It’s Collab With Hidden Valley Ranch
In this week’s notable new products roundup, 5-Hour Energy unveils its caffeinated BBQ sauce, Oat Haus teams up with Ambitious Kitchen, and Fx Chocolate expands its portfolio of protein supplement bars.
Summer Fancy Food: Glucose Control Callouts, Vevan Refreshes Branding
New products, innovative brands and industry trends were showcased at the annual Summer Fancy Food Show hosted by the Specialty Food Association. Here’s a first look from Nosh.
New Products: Heyday Canning’s Soups and Chilis & Carnation’s Jalapeño Flavored Evaporated Milk
In this week’s new products roundup, Digiorno teams up with Marvel to celebrate the upcoming release of “Deadpool & Wolverine,” Mavericks expands its snack portfolio with the introduction of sandwich crackers and Pilgrim’s hopes to “knock the boredom out of chicken.”
What Is ‘Latino Coating,’ and How Can It Be Stopped?
The Hispanic Marketing Council is using the term to refer to a superficial marketing approach that layers Latino elements onto products, campaigns, media or entertainment for the appearance of diversity.
New Products: Collabs From Drumstick and Colavita, Belgian Boys’ Refrigerated Pancakes
In this week’s new products roundup, Death Wish launches its first offering specifically crafted for iced coffee consumption, Belgian Boys expands its lineup of breakfast products and HelloFresh teams up with Colavita for its Ciao, Italia menu.