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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
New Products: Gopuff Teams With Alix Earle, Crofter’s Organic Goes Squeezable
In this week’s notable new products roundup, Gopuff launches a limited-edition candy bar in collaboration with content creator Alix Earle, Crofter’s Organic unveils a squeezable format for its fruit spreads, and Magnolia Bakery brings its signature banana pudding into the CPG world. Little Spoon Little Spoon has released Organic Oatmeal Baby Cereal with full visibility… Read more »
Better Sour Inks Deal with Disney, Launching ‘Moana 2’-Inspired Passion Fruit Gummies
Better Sour announced today it has partnered with Walt Disney Animation Studios to launch a new Passion Fruit flavor of its sour gummies featuring “Moana 2”-inspired packaging, marking the brand’s first single-flavor SKU.
CPG Week: KDP Snags Ghost & Olipop Plays Ball
On CPG Week, the podcast team talks about Keurig Dr Pepper’s acquisition of GHOST Energy, Olipop’s sports sponsorship ambitions and a look at Whole Foods Market’s Trend Forecast.
New Products: A-Sha Heats Up, MiLa Gets Sweet
In this week’s notable new products roundup, A-Sha expands its product collaboration with First We Feast’s Hot Ones, MiLa joins forces with pastry chef Dominique Ansel to create its first dessert soup dumpling, and Nestle Toll House celebrates football season with a mashup of two fan-favorite foods.
‘Fake It Till You Bake It’: TikTok’s Dana Hasson Launches Baking Mix Brand Centered Around Convenience, Customizability
Social media content creator Dana Hasson today launched Homemade ish, a premium baking mix brand crafted for consumer convenience and customizability that operates under the tagline, “Fake it till you bake it.”
How Are Brands Bringing Beans To A New Generation?
After pandemic driven sales highs and inflationary lows, emerging bean brands are using a variety of techniques from online sales marketing to pouched packaging as they differentiate from category incumbents.
Uglies Brings Upcycled Chips Into C-Store Channel
Upcycled potato chip maker Uglies is pushing deeper into convenience, working to prioritize the channel to grow awareness for the brand and its food waste reduction mission at a time when retailers are on the lookout for sustainable products.
New Products: Crowdsourced Cookies & Blue Cheese for the ‘Blue Curious’
In this week’s roundup of notable new products, Myna Snacks unveils three limited batch cookie flavors inspired by its community, Treasure Cave seeks to help “blue curious” consumers ease into the classic blue cheese flavor profile and Goodles expands its lineup of gluten-free offerings.
Sauz Launches In Target With New SKU
Next-generation pasta sauce producer Sauz announced a major expansion that will bring the brand, along with a new SKU, to all 1,825 Target stores nationwide by the end of this year.
New Products: S’NOODS Releases Sweet Kugel Chips, Pitaya Hops into Smoothie Pops
In this week’s new products roundup, S’NOODS transforms a holiday favorite into a snackable chip, Pitaya unveils a new line of smoothie pops, and Lexington Bakes rolls out a seasonal lineup of four new product collaborations.