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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
Kodiak Co-Founder Brings Protein To Pretzels With Kindling Snacks
Cameron Smith jumped back into the CPG game this month, supported by a handful of his Kodiak colleagues, with the launch of protein pretzel brand Kindling Snacks.
New Products: Cedar’s Foods Goes Sweet, Snak Club Goes Spicy
In this week’s notable new products roundup, Cedar’s unveils a sweet new limited-edition flavor, Snak Club heats up its product portfolio in partnership with Tajin, and Alouette joins forces with Gopuff to deliver Emergen-Cheese kits to consumers’ doors.
Changing Habits Chop Into Thanksgiving Spending
Consumers may still have complaints about grocery prices, but they aren’t shying away from the shelves ahead of one of America’s largest food holidays, which is expected to drive a $2.1 billion boost in grocery sales this year.
MUSH Bulks Up Portfolio With Protein Bars
Just months after the debut of its kids pouch line, MUSH is bringing its core overnight oats product into another on-the-go format: protein bars, launching exclusively at Whole Foods Market stores nationwide.
Commercializing The Concept: How ReGen Brands Is Paving A Path Via CPG
While the regenerative agriculture movement may enjoy a surplus of enthusiasm, the tools to turn its economic and environmental potential to reality have thus far been in deficit.
New Products: Burlap & Barrel Collabs With Martha Stewart, Dippin’ Dots Goes to Grocery
In this week’s notable new products roundup, Burlap & Barrel partners with Martha Stewart to launch a new spice blend, Dippin’ Dots ventures into the grocery space for the first time and Little Sesame introduces a new hummus product designed for kids.
Daily Briefing (Insiders Only): Younger GLP-1 Users Mean More Meal Delivery
GLP-1 adopters are shifting to a younger and more affluent crowd which has implications for how grocery dollars are spent, according to a webinar hosted by data analytics firm Numerator, in partnership with Morgan Stanley.
How Content Creator-backed Kaizen Captured Consumers With Lupin
After spending the past three years drumming up interest online for high-protein, plant-based pantry staples, The Kaizen Food Company is now eyeing an expansion deeper into physical retail with a packaging update and expansion into value-added items.
[Exclusive] One Trick Pony Secures Seed Round From Collaborative Fund
Washington, D.C.-based peanut butter brand One Trick Pony (OTP) has secured seed funding from Collaborative Fund. The new funds will be used to support retail growth, new innovations and an upcoming packaging overhaul in early 2025.
Daily Briefing (Insiders Only): Girl Dinner Grows Up
The countdown to the new year has begun as evidenced by the flow of new trend predictions and reports aiming to bring our expectations up-to-date with future innovation. Today, we are breaking down the themes and ideas shared by the Specialty Food Association while taking a look at how early movers have already injected themselves into the realm of hot new products.





