Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
New Products: Bachan’s Teams Up with Karate Kid, Cheez-It Does Frozen Pizza
In this week’s notable new products roundup, Bachan’s kicks up the flavor with Karate Kid: Legends, Cheez-It dives into the frozen pizza space and Jeni’s Splendid Ice Creams embraces a more convenient form factor.
Marketing: Fresh Looks For Xochitl, Fly By Jing And Firehook
In this marketing roundup, Xochitl, Fly By Jing and Firehook Crackers refreshed their respective brand looks as a number of brands employed new activations and partnerships to build brand awareness.
Gopuff Goes Supersized Amidst Fears of Shortages
As consumers and companies become more fearful of looming economic challenges, Gopuff’s solution is to go big. The ecommerce grocery platform announced today a new multipack line of bulk products called GoXL, with over 300 items available for home delivery.
Why B-Sides Is Uncertain About Upcycled Labeling?
Upcycled puffed snack brand B-Sides launched in January, focusing on its health claims over a marketing too closely to a sustainability message.
New Products: Heyday Does Seasoned Beans, Actual Veggies Packs the Protein
In this week’s notable new products gallery, Heyday Canning grows its portfolio of premium pantry staples, Actual Veggies packs more protein into its chef-crafted veggie burgers, and Verve Coffee Roasters rocks out with the Grateful Dead.
New Products: Collabs from Tru Fru and Athenos, Plus Khloé Kardashian’s Protein Popcorn
In this week’s notable new products roundup, Tru Fru collaborates with Tarte Cosmetics on a limited-edition sweet treat, Khloé Kardashian steps into the packaged food space with Khloud protein popcorn, and Tillamook scoops into summer with two seasonal flavors.
People Moves: Campbell’s Exec Shift; Thrive’s New Merch
In this People Moves: Campbell’s makes two key growth-area promotions, Thrive adds muscle to merchandising team, Baldor name new president and more.
New Products: JELL-O Does Plant-Based, Pringles Collabs With Miller Lite
In this week’s roundup, JELL-O ventures into the plant-based dessert space, Sprinkles Chocolate takes inspiration from a classic campfire treat, and Pringles partners with Miller Lite.
Marketing: Archer At Bat, Newman’s On Tour
In this marketing roundup: Archer goes to bat for the LA Dodgers, Newman’s Own goes on a “Pay What You Can” tour, Gopuff and Magnolia Bakery link up for a 4/20 treat and more.
‘We’re Watching It All’: A Bite With Kodiak CEO Val Oswalt
We recently caught up with Kodiak CEO Val Oswalt to learn more about what’s changed since the brand’s acquisition, what’s next and get her take on how CPGs can stay nimble amid shifting consumer and regulatory winds.