Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Maazah Raises $2M As It Deepens Distribution
Afghan-inspired food company Maazah has raised a $2 million seed round with participation from existing investors as well as three family offices based in the brand’s hometown of Minneapolis.
Tastee Apple Acquires Art of Sucre
In an act of confectionery consolidation, candy apple maker Tastee Apple Inc. has acquired cotton-candy brand Art of Sucre, bringing a “social-first” next-gen brand under the stewardship of a legacy sweets manufacturer.
New Primal Invests In Supply Chain After Challenging 2025
New Primal is expecting significant growth in 2026 after co-investing in production and a solid foothold in poultry meat sticks.
Additional Content
Venice Brands Makes First Investment in Osso Good
This week Venice Brands, a new consumer-focused VC fund, announced an investment in The Osso Good Company, a producer of frozen bone broths. In addition to putting dry powder behind the bone broth company, the deal marks the first investment for Venice, which was launched in January of this year and is an offshoot of Monogram Capital.
Nutriati Closes $8 Million Round to Offer New Plant-Protein Solutions
Plant-based products are one of the hottest trends in food and beverage, and investors have taken note. Last week, several funds and venture capital firms came together to back Nutriati, a food technology company whose first products are a chickpea flour and chickpea protein concentrate.
Duck Soup Acquires Kiff Brand
“Kiff” is South African for “awesome” and that aptly describes the delicious Granola, Crunchies and Rusks.
4 On-Trend Natural Food Companies Gain Investment
Financing growth takes money. Here is a look at four companies — Love Grown, Kar’s Nuts, Custom Made Meals and Passport Food Group — that have all been acquired or launched strategic partnerships in the last month to further grow and scale their brands.
‘Ugly’ Produce Platform Full Harvest Closes $2M Raise
The San Francisco-based Full Harvest, founded by Christine Moseley, a former head of business development at Organic Avenue, has raised $2.35 million thus far, having brought in $350,000 from The Impact Engine, Astia and Wilson last May.
Natural American Foods Adopts Sweet Harvest Name Following Acquisition
The December acquisition brought together two leading honey companies with a combined 200-year legacy of quality and customer service.
301 Invests in Purely Elizabeth’s ‘Proactive Nutrition’
Granola and hot cereal brand Purely Elizabeth today announced a $3 million investment by General Mills’ venture arm, 301 Inc. The investment marks 301’s eighth addition to its portfolio and eight-year-old Purely Elizabeth’s first outside investment.
After 33 Years, Vermont Creamery Bought By Land O’Lakes
Land O’Lakes made hay while the sun shone today, acquiring venerable artisanal cheese maker Vermont Creamery. Founded in 1984, Vermont Creamery operate as an independently operated subsidiary of the Minnesota-based dairy giant.
CB Insights: Investors Still Drooling Over Disruptive Brands
Along with record levels of funding from both private and corporate entities, the rise of plant-based protein and new products and services that combine convenience and health were identified as two of the major disruptive trends reshaping the food and beverage space during strategic data analytics firm CB Insights’ “Dining on Disruption” webinar on Tuesday.
Halen Brands Acquires OWYN, Launches S.A.F.E. Platform
CPG collective Halen Brands has acquired plant-protein centric brand Only What You Need (OWYN). The brand debuted at Natural Products Expo West as part of Halen’s newly launched, allergen-friendly brand platform, Safe Allergen Friendly Environment (S.A.F.E.).