Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Whole Foods Evolves As Natural Merges Into Mass
Amazon is planning to absorb all 100,000 Whole Foods employees, including frontline staff, into its core business structure, per a report this week from Business Insider.
BranchOut Food Gets $2.5M To Expand Production
BranchOut Food received $2.5 million in funding through a common stock sale as it moves to expand its production facility.
Smash Foods Closes Seven-Figure Round To Fuel Further Growth
Smash Foods has closed a seven-figure funding round to expand availability of its superfood spreads and snacks, according to co-founder and chief operating officer Steve Ford. The round was led by Eclair Partners with participation from Label Capital and The Family Fund, alongside a strategic supply chain partner.
Additional Content
Speed Dating: Connecting Brands with Investors on October 29
BevNET & NOSH Speed Dating, a virtual event designed to connect food and beverage brands with industry experts, returns on Thursday, October 29. For this round, brands have the opportunity to meet one-on-one with CPG investors.
Daring Foods Raises $8 Million, Launches New Product
Frozen plant-based chicken brand Daring Foods this week announced the close of an $8 million round of funding led by venture capital firm Maveron, with participation from GoodFriends, Stray Dog Capital and Palm Tree Crew Investments. Stitch Fix CFO Mike Smith and Sweet Earth president Brian Swette, who previously sold his plant-based company to Nestle, also took part in the round as private investors.
Veggiecraft Farms Sold
Dip and salad dressing brand Litehouse Foods is ready to expand beyond the produce section after announcing today that it had completed the acquisition of pasta alternative company Veggiecraft Farms in July. Terms of the deal were not disclosed.
PeaTos Closes $7M in Funding
PeaTos yesterday announced the close of a $7 million funding round, which included a $3 million convertible note from 2019. The round was led by financial services firm Jackson Springs Management Partners and venture capital firm Connetic Ventures, with participation from returning investors Apu Mody and Carlos Barroso, along with an undisclosed private hedge fund and former NBA basketball player Tracy McGrady.
Good Karma Announces Buyout of Majority Ownership from Dean Foods
As the assets of dairy conglomerate Dean Foods continued to be divided up following the company’s bankruptcy filing, plant-based dairy brand Good Karma announced today that it has repurchased the majority of the company once owned by Dean and also closed a “significant” amount of capital through new strategic partners.
Covet PR Acquired, CEO Says Traditional PR Is ‘Broken’
This week Covet PR, a public relations firm focused on CPG and wellness, announced it had been acquired by digital marketing company Power Digital. The firm, which was founded by Sara Brooks in 2014, will now be known as the Covet Consumer Business Unit, with Brooks taking on the role of President.
Tanka Gains Investment, Looks to Rebuild Brand
Meat snack brand Tanka is looking to take a bigger bite of the category. Native American Natural Foods (NANF), its parent company, last week announced it had closed a $2.5 million round of funding, led by socially conscious investor Candide Group on behalf of donor-advised fund Libra Social Investment Fund (which contributed $500,000). The raise came to help the brand in an ongoing struggle to retain shelf space in competition with other, often better-financed, brands in the category.
Honey Mama’s Closes Round As it Seeks “Mainstream” Adoption
Refrigerated chocolate bar brand Honey Mama’s announced this week it has closed a $5.8 million round of funding that will go towards supporting the brand’s expansion beyond the natural channel via sales, marketing and innovation efforts.
Shaka Tea Raises $2.3M as Brand Preps Nationwide Growth
Shaka Tea, a Hawaii-based maker of ready-to-drink and bagged tea products, has raised $2.3 million in a funding round led by farming company Mahi Pono, bringing the brand’s total financing to $4.1 million.
Plantible Raises $4.6M to Scale Plant Protein
Investors are banking on a plant-based ingredient that behaves like egg whites — with potential use across a broad range of food and beverage categories. B2B food tech startup Plantible announced this week the close of a $4.6M seed round.



