Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Whole Foods Evolves As Natural Merges Into Mass
Amazon is planning to absorb all 100,000 Whole Foods employees, including frontline staff, into its core business structure, per a report this week from Business Insider.
BranchOut Food Gets $2.5M To Expand Production
BranchOut Food received $2.5 million in funding through a common stock sale as it moves to expand its production facility.
Smash Foods Closes Seven-Figure Round To Fuel Further Growth
Smash Foods has closed a seven-figure funding round to expand availability of its superfood spreads and snacks, according to co-founder and chief operating officer Steve Ford. The round was led by Eclair Partners with participation from Label Capital and The Family Fund, alongside a strategic supply chain partner.
Additional Content
Cometeer: Layoffs Hits Across Departments at Flash-Frozen Coffee Brand
Cometeer, the Massachusetts-based maker of flash-frozen coffee pods, laid off a number of employees across departments last week in a move sources described as an attempt to cut costs. The innovation-focused startup, founded in 2015 by CEO Matt Roberts and CTO Douglas Hoon, had grown to over 100 employees this year, following a $35 million… Read more »
Court Blocks Albertsons’ $4B Special Dividend Payment To Shareholders
Washington State’s Supreme Court extended the block on Albertsons’ $4 billion special dividend payment to shareholders late last week by granting the state attorney general’s (AG)’s request for emergency injunctive relief.
Back to Nature Sold to Barilla America
Back to Nature has traded hands, with BA Brussels, LLC, a subsidiary of Barilla America, acquiring the snack brand from B&G Foods as part of a larger strategy to diversify its U.S. portfolio.
Second Nature Brands Looks To Build BFY Sweets And Snacks Platform
Second Nature Brands, parent company to Kar’s Nuts, Sanders Chocolates and Second Nature Snacks, is looking to ramp up its acquisition strategy over the next few years as it seeks to build a platform of better-for-you sweet and snack brands.
Peatos Closes Funding Round To Pursue 2023 Profitability Goal
Snack maker PeaTos announced it has secured new funding as it seeks to hit profitability in 2023. This was the third round of its Series A, dubbed A3, and was led by POST Holdings, Inc. as well as other “high profile private investors.”
Misfits Market, Imperfect Foods Layoff 20% of Company
Weeks after closing its acquisition of online retailer Imperfect Foods, “ugly” food marketplace Misfits Market laid off over 80 employees last week as it moves to streamline operations.
NotCo Raises $70M To Build B2B Business And “Operate Like Coca Cola”
Backed by $70 million in new growth capital, plant-based food and beverage company NotCo is aiming to build a business-to-business food technology platform “that operates like Coca Cola.”
Black Sheep Foods Closes $12.3M, Fuels Foodservice Approach To Plant-Based Lamb
Food technology company Black Sheep Foods has closed a $12.3 million funding round helping the company scale up its foodservice-based business to new regions.
News Roundup: Carrot Cracker Business Closes Down; Campbell’s Soup Sales Surge
In this week’s roundup: Upcycled cracker brand Seconds closes up shop, Campbell’s raises FY guidance as soup sales heat up, Second Nature Brands acquires Brownie Brittle and Vital Proteins secures B Corp status.
Popchips Sold to From the Ground Up Parent Company
Powered by Real Food From the Ground Up has acquired Velocity Snack Brands Opco, LLC (VSB), the owners of puffed chip company Popchips. With the acquisition, and prior launch of sister brand You Need This, the company hopes to create a better-for-you snack platform.


