Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Tastee Apple Acquires Art of Sucre
In an act of confectionery consolidation, candy apple maker Tastee Apple Inc. has acquired cotton-candy brand Art of Sucre, bringing a “social-first” next-gen brand under the stewardship of a legacy sweets manufacturer.
New Primal Invests In Supply Chain After Challenging 2025
New Primal is expecting significant growth in 2026 after co-investing in production and a solid foothold in poultry meat sticks.
What 2025 Revealed About CPG Capital: Northhall 2025 Annual Report
The Northhall 2025 Annual Report captures a year defined by restraint at the surface and momentum beneath it. While full-year venture activity declined again in 2025, the story shifts meaningfully when viewed quarter by quarter.
Additional Content
Expo West: Harken Secures Cash, Rustic Bakery Adds Cookies & Bubbies Goes Green
The hallowed halls of Natural Products Expo West 2025 all officially open today in Anaheim, Calif. Our coverage of the event kicks off with the latest from Harken Sweets, Rustic Bakery, Seattle Chocolate, Bubbies Ice Cream and RedBud Brands.
Dress It Up Launches Two SKUs, Backed By New Funding
A slow and steady growth strategy is Dress It Up Dressing’s secret sauce as it works to capture the “sleepy” salad dressing category, said founder and CEO Sophia Maroon.
Supergut Closes Investment, Adds New CEO
Supergut has a new CEO, former Vital Proteins CEO Tracey Warner Halama, as founder Marc Washington moves into an executive chairman role. The company also closed a new investment round led by Full Frame Growth Partners.
PLTFRM Goes Deep in Natural, Buys Presence Marketing
Presence Marketing, a natural products brokerage firm that grew out of its Chicagoland founding in 1990 to become the largest independent sales and marketing organization in its channel, has been bought by PLTFRM, a multi-channel sales, marketing, and investment company.
Kettle & Fire Nets $43M from Colter Ventures
Bone broth innovator Kettle & Fire secured a $43 million secondary buyout led by Colter Ventures, the company announced today, marking the start of a new strategic partnership to help fuel the brand’s next stage of growth.
How Back To Nature Rebuilt With An ‘Insurgent Brand Mindset’
Back to Nature has reconstructed the basics of its operations while rebuilding its team and refining its approach to the better-for-you snack category two years after B&G Foods sold it to Barilla without a single team member.
CPG Week: Spindrift Soda and Alani Nu Acquisition
The CPG Week team discusses the launch of a new soda line from sparkling water maker Spindrift just a month after its sale to a private equity group. Then, the group digs into the details of Celsius Holdings’ $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as what the sale spells for prior owner (and PRIME maker) Congo Brands.
Lakeview, noosa Combine As Novus Foods
Lakeview Farms and its newly-acquired noosa brand have merged to form new entity Novus Foods. The move comes less than three months after CapVest Partners-owned Lakeview announced its plans to acquire noosa from Campbell’s.
Actual Veggies Closes $7 Million Series A, Gears Up for Costco Launch
Amidst accelerated growth, chef-crafted veggie burger brand Actual Veggies is making new hires and ramping up marketing efforts with the support of a $7 million investment round led by Relentless Consumer Partners, announced today.
Ahimsa Companies Snaps Up Blackbird Foods
Private equity firm Ahimsa Companies is growing its portfolio of plant-based food brands. The company announced on Friday it has acquired frozen pizza and wings purveyor Blackbird Foods.