Functional Foods

Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.

Global confection leader Nestle announced this week that it has agreed to acquire Canadian vitamin maker Atrium Innovations, the parent company of functional food and supplement brand Garden of Life, for $2.3 billion in cash. The transaction is expected to close early next year.

Private equity firm TSG Consumer Partners has acquired a minority stake in Nuun, a Seattle-based brand of hydration tablets and powders, for an undisclosed sum.

Plant-based, health startup Revere launched last week with plans of bringing personalization to athletes’ pre- and post-workout mixtures. The direct-to-consumer drink mix company also announced that it raised $2 million in a seed round led by Lerer Hippeau Ventures prior to the launch.

Come Ready Nutrition is hoping for a win with its newly doubled portfolio of performance-based snacks. At the Sweets and Snacks Expo in Chicago, Illinois, last month the brand rolled out protein puffs, apple slices and protein waters, all which will retail for under $3. Patrick Cavanaugh, President and founder of Come Ready Nutrition, told NOSH he hopes the new products will expand the usage occasions for the brand, as well as the day-parts in which they are consumed.