Good Eat'n Accelerates Retail Footprint with Kroger Launch

Los Angeles, CA-- Good Eat'n, the better-for-you snack brand founded by Chris Paul, is scaling its national retail presence significantly with a rollout into 1,650 Kroger stores nationwide later this month. The expansion signals growing retailer confidence in the brand's momentum and its differentiated, clean ingredients.

"When I started Good Eat'n, it wasn't just about making a snack; it was about making sure these options were actually available to everyone," said Chris Paul. "You shouldn't have to go to a specialty shop to find a better-for-you snack that hits. By landing in Kroger, we're putting Good Eat'n exactly where people live and shop every day. I'm proud that we're making this lifestyle a lot easier and more flavorful for families across the country."

Following strong regional performance and successful national launches with leading retailers, the Kroger expansion firmly positions Good Eat'n as a rising force in the better-for-you snack category, delivering bold flavor to one of the largest grocery footprints in the U.S.

"This expansion with Kroger is a defining milestone for the brand," said April Siler, CEO of Good Eat'n. "We are really excited about launching in Kroger because they have such a great better-for-you snack destination, it's a clearly defined section with green shelf trim. We have a lot of regional marketing activity planned to drive families looking for better snacks into stores to find Good Eat'n."

The nationwide rollout includes three of Good Eat'n's most popular snacks: Hot Hot Puffs (5oz), Nacho Cheeze Tortilla Chips (6oz), and Big Dill Ranch Tortilla Chips (6oz).

Known for its vibrant, Gen Z-forward packaging and bold flavors, Good Eat'n continues to disrupt the traditional perception of clean snacking. The Kroger launch builds on the brand's expanding omnichannel footprint, which includes Walmart locations nationwide, H-E-B stores across Texas, GoPuff nationwide, and direct-to-consumer sales.

For more information, visit the link below. To keep updated on Good Eat'n developments, follow along on Instagram at @goodeatn.

ABOUT GOOD EAT'N

When Chris Paul embraced a cleaner, healthier lifestyle in 2019, he recognized a gap in the snack aisle: better-for-you options often lacked bold flavor. Determined to change that, Chris Paul founded Good Eat'n, shaping everything from product flavor profiles to packaging, helping redefine what clean snacking can be.