Knorr Is Serving Singles With Chef's-Kiss Meals—and a Side of Romance

Tired of flavorless dates? Through a new social program and partnership with Eventbrite, Knorr is cooking up connections for you and all your single friends—online and in real life.

What's on the menu:

• Need a wingman? Knorr Serving Singles is here to spice up the dating scene by helping you and your single friends meet great matches in and out of the kitchen.
• Modern dating can sometimes feel bland. Knorr is serving introductions to influencers and their single friends on social using #ServingSingles.
• Searching "singles events near me"? Knorr, in partnership with Eventbrite, is bringing the flavor with events across the U.S., from cooking classes to speed dating and comedy shows.

HOBOKEN, N.J., Feb. 17, 2026 /PRNewswire/ -- If you cook, good news: you're attractive. After all, the only thing hotter than the stove is knowing how to use it. In fact, 80% of Americans agree that cooking is the ultimate green flag—and the secret sauce to winning someone over.1 Lucky for singles everywhere, Knorr speaks food fluently.

With Knorr Serving Singles, consider us your ultimate wingman—your key to perfecting the recipe for romance. Through a series of social and in-person activations aimed at introducing you to other singles (and their friends), we're bringing people together across the U.S. As your kitchen wingman, we're making it easier than ever to whip up meals packed with flavor. More flavor can mean a memorable impression on your date. Pasta? Rice? Roasted chicken? No matter your vibe, Knorr is helping you bring real taste to your next date night.

Getting Great Cooks Noticed—And Coupled Up

That "date my friend" trend? We've seen it. And "date my friend who loves to cook" has an even better ring to it. That's why influencers Rodrigo Reyes and Joe Ferrucci will be sharing clips featuring their friends—fellow creators Molly O'Connell and Jordan Keltner, respectively—making their signature dishes (with Knorr, of course).

And while confidence is attractive, Knorr knows that cooking with confidence turns heads. That's why we surveyed young singles to find out what really makes an impression. The results speak for themselves:

• 81% said kitchen confidence is attractive, while 83% said they're especially drawn to someone who can cook for others.2
• Three out of four ranked kitchen skills as one of the most attractive traits in a partner.3
• Respondents said being a good cook is attractive because it signals practical life skills (47%), maturity (40%), independence (38%), a desire to connect (38%), and effort (35%).4

"In a swipe-heavy dating world, confidence in the kitchen is the ultimate flex," said Melanie Capella, Knorr's Chief Growth Officer. "Knorr is inspiring singles to trade swipes for bold flavor, because real chemistry starts with cooking."

Finding Love at First Bite

Eventbrite found that 25% of 18- to 29-year-olds feel lonely, and 79% plan to attend more in-person events this year.5 To help create more real-life connections, Knorr and Eventbrite are joining forces to host singles events designed to bring people together.

From mid- to late February, Knorr and Eventbrite will bring singles together across five major U.S. cities. From cooking classes in New York and Miami to speed dating in Chicago, a comedy show in Houston, and meditation in Los Angeles—there are options for every personality.

Invite your single best friend: referral ticket bundles make it easy to bring a plus-one, so you can both meet new people during a fun night out.

Knorr isn't just setting the stage—we're in it for the follow-up. If you meet someone at an event, tag @knorr on Instagram or TikTok. You just might receive a surprise to help keep the momentum going.

Instead of getting stuck in one-word messages or sudden disappearances, look for someone who shows up—both for you and for a great meal. Think of it this way: the dating pool can feel like a kitchen—messy at times and full of questionable options. But when the right ingredients come together, it can be magic.

Love is on the menu. It's time to get cooking.

For more information, explore the curated list of singles events at the link below and follow Knorr on Instagram and TikTok at @knorr. Visit Knorr's website to learn more and find products at a retailer near you.

Sources:

1–4 Survey: Research conducted by Censuswide among 13,503 respondents ages 18–35 who are open to dating and using dating apps across the UK, U.S., Germany, Mexico, France, Benelux (Netherlands and Belgium), the Philippines, Indonesia, Argentina, South Africa, Brazil, Nigeria, and Italy. Fieldwork dates: Dec. 24, 2025–Jan. 12, 2026. Censuswide abides by the Market Research Society (MRS) code of conduct and ESOMAR principles.

5 Eventbrite.