QUINN Selects Vermilion As Agency of Record

QUINN Selects Vermilion as Agency of Record

The joint partnership marks a significant step to deepen resonant, results-driven consumer connections in next growth chapter.

Boulder, CO — After a competitive review process, Quinn—a pioneer in better-for-you snacking—has awarded its AOR business to fellow Boulder B Corporation Vermilion. The partnership comes as one in a series of moves by Quinn to invest in mission-driven innovation, operational excellence, marketing, and market expansion.

“We’re thrilled to work with Vermilion to help drive our next phase of brand growth,” said Kristy Lewis, Founder and Chief Visionary Officer at Quinn. “We felt an immediate connection and chemistry with the Vermilion team. They’re the ideal partner to deliver strategic, creative storytelling that will deepen brand love and fuel our expansion into key markets.”

For over 4 decades, Vermilion has built impact for brands with purpose through marketing and advertising. As Quinn’s agency of record, Vermilion’s work will focus on elevating Quinn’s brand identity, activating their new platform across all brand touchpoints, and reinforcing Quinn’s mission-driven approach in the competitive salty snack category.

“As a long-time member of both the B Corp and Boulder communities, we couldn’t be more excited and proud to join forces with Quinn,” said Sarah Halle, Creative Director & Partner at Vermilion. “Quinn has such a passionate following; we’re ready to meaningfully grow that obsession with more people by activating the brand in culturally resonant ways.”

ABOUT QUINN FOODS

Founded in 2010 by Kristy Lewis, Quinn has been shaking up the food industry by reinventing classic snacks with crazy delicious, neurotically sourced real ingredients, including gluten-free whole grains and zero artificial flavors. As a Certified B Corporation, Quinn is committed to using business as a force for good, ensuring transparency, sustainability, and impact at every step—from ingredient sourcing to packaging innovation. The brand is known for its industry firsts, including the world’s first whole grain gluten-free pretzel and the only gluten-free filled pretzel nuggets, available in powerhouse flavors like Creamy Peanut Butter, Maple Almond Butter, Pizzeria, and PB&J Berry. Available nationally in nearly 22,000 stores, Quinn is one of the fastest-growing better-for-you snack brands. Learn more at quinnsnacks.com and follow us on Instagram + LinkedIn.

ABOUT VERMILION

Vermilion is a full-service, Women-Owned Small Business creative agency with a long history of partnership with better-for-you CPG brands like Quinn, as well as outdoor and environment brands focused on climate and conservation like Protect our Winters and Pivot Bio, and organizations advancing health and wellbeing like WellPower and CU Division of Continuing Education. Learn more at vermilon.com.

Liz Chatfield

for Quinn Snacks

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