Headlines
Federal Agencies Push for Uniform Definition of ‘Ultraprocessed Food’ Amid Health Scrutiny
The FDA and USDA are collaborating to develop a federally recognized uniform definition for ultraprocessed foods (UPFs) amid mounting health concerns.
Tia Lupita Acquisition Will Bring It ‘To The Motherland’
Tia Lupita founder Hector Saldivar emphasized to Nosh the potential market opportunity the legacy player sees in the better-for-you Hispanic food market and the validation and efficiencies this deal will provide.
Win-Win Raises $4M, Scaling Cocoa-Free Biz
Cocoa-free chocolate maker Win-Win (formerly WNWN Food Labs) announced a new $4 million Series A round led by the Oetker Collection and FoodLabs.
CPG Week: Coke and Pepsi’s MAHA Makeovers? Plus, The Brand That Bested Better Bagel
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand.
Reviews: David Does Cod. Plus, Jams Protein PB&Js, Crisp Power Protein Pretzels
In this reviews roundup, we gobble up a fishy new addition to the David protein bar line, Jams’ high-protein take on Uncrustables, and Crisp Power protein-packed pretzel snacks.
Oatly Reboots Growth Strategy as North America Revenue Slides; Considers China Business Carve-Out
A double-digit revenue jump in Oatly’s International & Europe segment helped offset soft consumer demand in North America during the second quarter.
Distribution: Doughlicious Launches Gopuff-exclusive Flavor; Little Bellies Lands in Kroger
Doughlicious is deepening its U.S. presence through an exclusive flavor launch with ecommerce grocery platform Gopuff.
Have We Reached Peak Protein Pasta? More Brands Muscle Into Category
Another day, another high-protein pasta. Egglife Foods today announced the launch of Power Pasta, a refrigerated fresh pasta formulated with eggs and no flour.
What’s Shifting Salty Snack Sales?
Months after acquiring better-for-you, grain-free tortilla chip producer Siete Foods, PepsiCo is pledging to clean up its flagship products – joining Big Food’s MAHA-driven efforts to kick FD&C colors to the curb.
GoodPop, LesserEvil, Interact Intro Good Food Collective
GoodPop, LesserEvil, Quinn and Evergreen have banded their better-for-you brand equity together to launch The Good Food Collective (GFC) in order to advocate for more transparency and higher standards in the food industry.



