Clara Foods Rebrands as The EVERY Company, Debuts New Product
Animal-free protein maker Clara Foods announced yesterday it has rebranded, changing its name to The EVERY Company.
The new brand identity, CEO and founder Arturo Elizondo said, will better convey the food tech company’s mission of providing sustainable animal-free proteins to “every human, everywhere.”
“The EVERY brand name embodies our values of collaboration and optimism, and our belief that by working together we can build a more sustainable future for everyone,” Elizondo said in a press release, noting that the company’s vegan proteins require fewer resources to produce than their animal-based counterparts.
The rebrand is accompanied by the debut of the company’s second ingredient launch, EVERY ClearEgg. The kosher, halal and animal-free product is a soluble, odorless and flavorless egg white protein produced through precision fermentation of microorganisms. The company said the “nearly invisible” ingredient offers “superior optical clarity” compared to protein sources like soy, pea, whey and egg whites, and can be used to add protein in applications such as hot and cold beverages, juices, energy drinks, snacks and nutrition bars.
ClearEgg has been in development since the San Francisco-based company launched in 2014 and is designed to offer customers “culinary functionality and versatility they’ve never seen before,” Elizondo said.
Global ingredient supplier Ingredion, also an investor in EVERY, will distribute the product globally.
“We are excited by the potential of EVERY ClearEgg, which enables growth and innovation in new markets within the food and beverage categories,” said Michael Natale, Global Plant Based Proteins Platform Leader of Ingredion, in a press release.
EVERY is also working with Anheuser-Busch InBev’s BioBrew, a fermentation-focused technology group that utilizes the beer giant’s fermentation expertise to assist alt-protein companies. The partnership, Elizondo told NOSH in April, will help EVERY better compete with animal-based products on pricing.
“I really don’t like the fact that the more sustainable options tend to be a lot more expensive than their counterparts,” Elizondo said earlier this year. “Our target is to be a penny cheaper than what the current animal incumbents are. So that way, it’s not just for people who want products that are vegan or sustainable, but actually, who just want good, tasty, safe and sustainable food, but not have to pay more for it.”
The company’s first commercial product, pig-free pepsin, is used in digestive health supplements and launched last year. Next, EVERY said it will launch a new egg protein as a co-branded ingredient in retail later this year, and will grow its range of animal-free proteins for both in foodservice and CPG applications.
In the animal-free egg ingredient space, EVERY faces competition from other food tech companies like Zero Egg, an Israel-based company that made its U.S. debut last year. Zero Egg Offers two varieties of egg replacement powders made from potatoes, chickpeas, peas and soy as well as a liquid egg alternative. Last week, the company debuted a new innovation, the Zero Egg patty, made with 10 grams of protein and no cholesterol. The pre-cooked ready-to-eat product is available to foodservice operators and food manufacturers in the U.S., distributed through DOT Foods.
Meanwhile, animal-free dairy company Perfect Day also announced last week that it had raised an additional $350 million. The company not only plans to expand the use of its animal-free whey protein, but also hinted at a possible IPO in the future.
