Expo West is known as the viewing ground for rebranding and refreshing existing products and product formats. NOSH will continue to provide a look at those brands who planned to use the show to reveal their new branding or an updated look and feel.
To celebrate the brand’s 15th anniversary, coconut-based ice cream brand NadaMoo! will undergo a rebrand, with a new colorful packaging designed to stand out behind the freezer door. The non-dairy ice cream line will now also use a carton lining made from sugarcane, rather than plastic.
The Toasted Oat Bakehouse
Soft granola maker The Toasted Oat Bakehouse is introducing refreshed packaging to reinforce the brand’s focus on ingredient transparency. The new packaging also calls out that the granola is made with organic coconut oil.
True Made Foods
True Made Foods’ new labels, which started shipping last month, were crafted with input from retailer Whole Foods Market and designed by Austin-based design firm Brandarella. According to the brand, the goal of the rebrand was to position True Made as the “next American Icon and represent culinary traditions of the past as an icon of the future.”
Herbal tea maker Teeccino is celebrating its 25th anniversary with its first package refresh in 15 years. The company is also launching two new product lines and several new flavors of its herbal tea.
Sesame-based snack brand Seedible launched rebranded packaging for its Organic Sesame Butter, which rolled out at the Fresh Market last month. The new design was inspired by the concept of scattered seeds.
The Honest Stand
The Honest Stand’s new packaging, executed by Studio Lo and featuring artwork by Christopher DeLorenzo, features a different character for each flavor “incorporating a special plant leaf in a unique way.” According to the brand, the goal with the new design is to “demonstrate how plants can fuel a life of adventure.”
Jersey Tomato Co.
Tomato sauce brand Jersey Tomato Co. rolled out a new label to highlight its new partnership with chef Tom Colicchio. A Jersey native, Colicchio’s portrait is also featured predominently on the new packaging.
Chocolate brand Jojo’s announced new packaging for its “guilt-free” bars bars which contain added protein and come in flavors such as Raspberry Dream and Goes Hawaiian.
The Lil' Pops
The Lil’ Pops, maker of Popped Sorghum Ancient Grain Clusters, will roll out refreshed packaging along with two new flavors, Sweet Cinnamon and Sweet Cocoa.
Tuna brand Bumble Bee Foods has revamped its look with nautical-inspired packaging, switching out its bee mascot for a lighthouse and adopting new “Bee Well For Life” messaging. The brand is rolling out several new products this year, and recently partnered with Gathered Foods Corporation, owner of the Good Catch, for a line of plant-based seafood alternatives.
Avocado-based oil and condiment brand Chosen Foods’ new brand identity will showcase the brand’s “cross-border heritage.” The new branding is a “culmination of the most important parts of our story and showcases a vibe that feels true to who we are in a way that we haven’t been capitalizing on,” according to Chosen Foods CEO Gabriel Perez Krieb.
Chef's Cut Jerky Co.
In January meat snack maker Chef’s Cut teased refreshed packaging during the debut of its Zero-Sugar Meat Stick. Now the brand is rolling the design out to its entire portfolio of jerky, meat sticks and biltong. The brand also announced a new line of zero sugar meat snacks.
Core & Rind
Dairy-free cheese sauce brand Core & Rind partnered with branding and packaging design studio Herefor on its redesigned packaging. The new look will feature flavor callouts like “Bold & Spicy” and “Sharp and Tangy.”
Real Food From The Ground Up
Plant-based snack brand Real Food from the Ground Up will launch new packaging for its line of salty snacks which will “elevate the look to appeal to a broad consumer audience.” The packaging will feature brighter colors and vegetable and nutritional call outs, while the logo was redone to more clearly communicate the brand name.
Blake's Seed Based
Blake’s Seed Based is rolling out new packaging for its line of allergy-friendly snack bars, with a new transparent front panel, that will be shipping to retailers in April.
Kids food brand Kidfresh will release refreshed packaging which now will feature a horizontal brand logo and additional callouts for the “hidden veggies” in each product. The brand is also rolling out Cauliflower Pasta Bowls and Pancakes.
Beef snack brand Ayoba-Yo’s new look will utilize new graphic elements, along with additional help call outs to help convey that the product is made with grass-fed beef, and is sugar-free, gluten-free, Paleo Certified and Whole 30 Approved. The packaging also features a shortened brand name of “Ayoba.”
The Worthy Company
Plant-based snack brand The Worthy Company’s new packaging for its Worthy Bowl line, will now feature a call out that each bowl contains three plant servings. The brand has also announced a new Mango & Greens flavor.
Back To Nature
Back to Nature has staged a brand relaunch, which included a move to focus on plant-based snacks. The brand also redesigned its logo and packaging across its portfolio, with the new packaging available in retailers now.
Macadamia nut brand Mauna Loa’s newly redesigned packaging will feature an updated look for the volcano in its logo and photos of Hawaiian landscapes on each package. The company will also launch a line of macadamia milk-based ice cream.
Paleo and gluten-free brand base Culture, will sport refreshed packaging on its line of snacks and baked goods. The new packaging, which will use a brighter color palette, and feature the brand name more prominently. The brand also announced it will reduce the sugar in its Almond Butter Brownies and Cashew Butter Blondies by 40%.
Looking to create a “more cohesive brand identity,” Asian food brand Lucky Foods will undergo a rebrand. The goal is to better connect its packaging with its sister brand Seoul, a line of Korean food. As part of the rebranding, Lucky Foods will update both its logo and packaging for its line of spring rolls. thenew packaging will begin shipping this month.