In an email to attendees late this afternoon, Natural Products Expo West producer New Hope announced it would cancel the natural products trade show in favor of focusing on its next large show, Expo East. New Hope has also launched an FAQ page to answer the most pressing questions it has received from the industry.

Expo West is known as the launch pad for new products, new strategies, new flavors, and new brands. Despite its postponement, NOSH will continue to report on those new items scheduled for release around the show that may soon be entering the industry arena.

Category enhancement and reinvention often comes into view through product innovations scheduled to be seen at Expo West. Here’s a look at the latest products that companies plan to use to redefine the plant-based category.

Over the coming months, Green Park Brands, the producer of Hippeas, will launch Maverick Snacks and CO Chocolate, a pair of new brands aimed at giving the parent company a foothold in three new categories: crackers, cookies and confection.

Category enhancement and reinvention often comes into view through product innovations scheduled to be seen at Expo West. Here’s a look at the latest products that companies plan to use to redefine sweeter snacks options, across bars, cookies and confection.

Category enhancement and reinvention often comes into view through product innovations scheduled to be seen at Expo West. Here’s a look at the latest products that companies plan to use to redefine savory snacks options, including puffs, chips, crackers, meat snacks and more.

Like its consumers, Once Upon a Farm (OUAF) is growing up. The fresh-focused kids CPG brand is launching a new line of non-dairy yogurt and bottled protein smoothies, both moves aimed at helping the brand expand its appeal beyond babies to families. Co-founder and actress Jennifer Garner, herself a mother of an 8, 11 and 14 year old, has been eager for the brand to age-up and “help out the lunch box.”

Category enhancement and reinvention often comes into view through product innovations scheduled to be seen at Expo West. Here’s a look at the latest products that companies plan to use to redefine the chilled snack category.

Category enhancement and reinvention often comes into view through product innovations scheduled to be seen at Expo West. Here’s a look at the latest products that companies plan to use to redefine the breakfast category.

With consumers hungry for low-sugar, protein-rich options — a trend that has recently migrated into cold cereals, of all places — brands are bringing bright ideas to other breakfast staples. Pasture-raised egg brand Handsome Brook Farm is launching egg yogurt under a new brand, Chikaraka, while superfood brand The Osso Good Company is launching nutrient-packed waffles made with bone broth.