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Elevator Talk: Rachel’s is Upgrading the Oatmeal Experience with Premium Overnight Oat Mixes

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and the NOSH YouTube channel, with new pitches shared every week.

Rachel Joseph is the Founder and CEO of Rachel’s Brand, an emerging company that’s stirring things up in the oatmeal category with overnight oat mixes. Rachel’s aims to serve millennial consumers with a premium version of the classic oatmeal breakfast, using superfood ingredients like organic rolled oats, chia seeds, hemp and flax for a better-for-you option that can easily be prepared the night before. The mixes are available in about 300 stores with plans to expand. Rachel is open to working with a strategic partner that brings both capital and experience to help support the company’s growth.


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