Elevator Talk: Hey Frida Focuses on Functionality with Beauty and Relax Bars
Our Elevator Talk pitch series showcases up-and-coming food and beverage brands within the industry. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelves. You can catch this series on NOSH.com and the NOSH YouTube channel with new pitches shared every week.
Tessa Wanders is the founder and CEO of Hey Frida, a San Francisco-based food startup offering low-carb, functional snack bars. The brand has two SKUs, Beauty Bar featuring collagen and Relax Bar featuring collagen and L-theanine. Hey Frida aims to serve shoppers searching for low-carb and low-sugar options, including diabetic and ketogenic consumers. Target sale ad is now also published for groceries and supermarket items like these personal care products. The brand raised a friends and family round of funding in 2019 and is focused on nurturing its current retail locations and continuing its expansion across San Francisco. Wanders is open to working with a strategic partner that has a network of retailers and can help with distribution.
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