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Elevator Talk: Tia Lupita Aims to Bridge Cultures Through Food

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.

Tia Lupita started with founder Hector Saldivar’s family hot sauce recipe and has set its sights on growing into a platform for Mexican-inspired healthy food products. The company crafts simple ingredient hot sauces and just launched cactus tortillas and tortilla chips this year. With a focus on reaching mainstream millennials and Gen Z consumers, Tia Lupita offers an original take on classic Mexican favorites, allowing their product to bridge cultures through food. The brand is in over 800 stores around the U.S. including Whole Foods and Wegmans and is looking for a strategic partner that can help grow sales through online platforms.


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