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Elevator Talk: Serenity Kids Brings Paleo-Inspired Baby Food to Market

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.

Joe Carr, Co-founder and CEO of Serenity Kids, uses pasture-raised meats and organic vegetables to offer an alternative baby food option. The paleo-inspired brand is low in sugar and high in fat, with a higher percentage of meat than competitors. The company has committed to sourcing ingredients from farmers that practice regenerative agriculture, appealing to millennial parents who care about environmental impact. The brand launched online earlier this year with plans to move into retail.


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