Malloy in as CEO in at Hail Merry

Carol Ortenberg

Just five months after a shakeup that led to the appointment of a temporary CEO, Hail Merry has filled the job full time.

The vegan, dessert-centric, snack brand Hail Merry announced the hire of CPG veteran Andy Malloy as CEO today.

In August the brand announced that then-CEO Sarah Chapin would be stepping down as CEO and Mark Rampolla, who had invested in the company through his fund PowerPlant Ventures, would be taking the reins as interim CEO.


Andy Malloy

Now the brand is ready to shift to a more permanent solution with Malloy, who most recently served as Vice President of Commercial Sales for NatureBox. Malloy joined NatureBox in April of 2015 to help the company, at the time an online-only snack brand, start seling products in brick and mortar retailers.

Malloy has spent over 25 years in the snack industry, including time spent as Vice President of Sales for Bare Snacks as well at fruit squeeze brand, Materne North America (GoGo SqueeZ), He also held several leadership roles with PepsiCo/Frito-Lay.

The addition of Malloy comes ahead of schedule. In August, Rampolla told NOSH that the brand was planning to search for a CEO in 2017 and that he was “prepared to do this as long as it takes.”

Going forward, Rampolla will transition from the day-to-day leadership of Hail Merry to Chairman of the Board. This will allow him to spend more time focusing on Powerplant Ventures. Hail Merry had raised $1.75 million from Powerplant in July 2015 as part of a larger $6 million fund lead by private equity firm HBC Investments.

The full release from Hail Merry can be found below:

DALLAS, TX–(December 16, 2016) – Hail Merry, the leader in the natural refrigerated desserts and snacks category with its award-winning plant-based tarts and bites, is thrilled to announce the hire of Andy Malloy as Chief Executive Officer.

“We’re enormously excited for the next evolution of our brand,” says Susan O’Brien, Founder and Vice President of Marketing. “Andy’s classic CPG background combined with his massive sales achievements position him to catapult Hail Merry through our next killer phase of growth.”

Malloy brings over 25 years in the snack food industry. He joins Hail Merry from a tenure as Vice President of Commercial Sales for NatureBox, the leading online subscription snack business. His previous service includes Vice President of Sales for Materne North America (GoGo SqueeZ), the leading natural fruit squeeze pouch, and Vice President, DSD for CROSSMARK, a leading consumer packaged goods brokerage company. Earlier in his career, Malloy held a series of executive leadership roles with PepsiCo/Frito-Lay, including Vice President of Small Format Business, a $3B revenue channel for the packaged-snack foods giant.

“Refrigerated snacking is ripe for disruption and Hail Merry is poised to be the catalyst,” Malloy says. “This is a truly remarkable company built on phenomenal products and an exceptional team of people, and I’m confident we have the ability to be the leader in the fast-growing refrigerated healthy snack category.”

“Andy has a tremendous wealth of experience building snack companies,” says Mark Rampolla, Chairman of the Board. “From running a small delivery route to operating a billion-dollar business to helping emerging healthier-snack brands grow, Andy knows where snack consumers have been and where they’re going. He’s perfect to lead Hail Merry as we position the brand to define the future of fresh, healthy, indulgent snacking.”

About Hail Merry: Hail Merry is a category-redefining snack-food company born out of yoga culture. Susan O’Brien founded the company in 2008 to create great-tasting snacks from pure ingredients that are consciously-sourced and prepared in innovative ways. All Hail Merry snacks and desserts are Non-GMO Verified, Certified Gluten-Free and Certified Vegan. To learn more, visit

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