Milk Bar Debuts Cereal-Packed Crunchies And Ready-To-Bake Cookie Dough
Founded in New York City’s East Village in 2008, Milk Bar has long been known for their familiar-yet-unexpected cookies, from wildly textural and flavorful Compost Cookies to almost savory Corn Cookies, and more at their bakeries and online through milkbarstore.com. Milk Bar entered into the Grocery category in 2020 and, in just three years, is available in over 10,000 grocery stores with bakery-inspired offerings, accessibly reimagined for consumer’s pantries.
Now, Milk Bar will be adding two new cookie types to their grocery lineup: crunchies and ready-to-bake dough. Debuting in grocery stores this Spring, crunchies are poppable, flavor-loaded cookies made uniquely crispy and airy from puffed rice cereal inside (a nod to the brand’s signature use of cereal starting with Tosi’s creation of Cereal Milk Soft Serve, credited with starting the cereal milk craze).
Ready-to-bake cookie dough will be a limited time offering powered by General Mills, encouraging people to roll up their sleeves and fire up the oven. Tosi and her team joined forces with General Mills to create a dough that bakes perfectly golden brown on the outside, while staying gooey on the inside. A Tosi approved pro-tip? Bake two dough pieces on top of each other for an extra delicious, Milk Bar bakery-sized cookie.
“Cookies are where it all started for me – my first invitation into the kitchen as a kid and a mainstay on the Milk Bar menu ever since. After all, cookies are the most versatile treat in the dessert world: there is a perfect one for every moment, every taste, every craving.” Said Christina Tosi, Chef, Founder and CEO of Milk Bar, “I can’t wait to share what we’ve dreamed up with these two treats: an epic snack in your daily routine with our crunchy cookies and an invitation into the kitchen to own the title of baker yourself with our ready-to-bake dough.”
Crunchies will launch in 4 flavors: Brown Butter Chocolate Chip, Cinnamon Toast, Pretzel-y Chocolate Chip and Vanilla Butter Crunch, and will be found in retailers like Whole Foods, Giant, Stop and Shop and more.
The ready-to-bake cookie dough will launch in 2 flavors: Cornflake Chocolate Chip Marshmallow and Fruity Cereal, and will be found in retailers like Target, Kroger and more.
Cookie expansion continues to dominate Milk Bar’s innovation pipeline for 2024 and beyond: from sandwich cookies to cookie-inspired snack cakes and more. Ice cream pints, many of which are flavors inspired by Milk Bar cookies, will also continue to complement the cookie offerings.
THE FLAVORS – CRUNCHIES ($5.99 for 4.5oz Bag)
BROWN BUTTER CHOCOLATE CHIP: Deep, caramelized, buttery, and packed with crunch from crispy rice cereal, we turned up the volume on your classic chocolate chip cookie
CINNAMON TOAST: Cinnamon sugar. Crunchy rice cereal. All the nostalgia. If you know, you know.
PRETZEL-Y CHOCOLATE CHIP: Our ode to a chocolate chip cookie with salty-sweet energy, fueled by ground pretzels and crispy rice cereal. Rule breakers, we got you.
VANILLA BUTTER CRUNCH: Buttery vanilla cookies team up with crispy rice cereal for one perfect crunch. Because sometimes, less is more 🙂
THE FLAVORS – BREAK + BAKE COOKIES ($5.49 for Package of 12 Cookies)
CORNFLAKE CHOCOLATE CHIP MARSHMALLOW: Ready-to-bake cookie dough that starts with a deep vanilla cookie base and mixes in chunks of salty-sweet cornflake crunch, creamy chocolate chips and gooey marshmallows for an epic experience.
FRUITY CEREAL: Ready-to-bake cookie dough that remixes the classic sugar cookie with bright pops of fruity cereal, creamy milk chips and gooey marshmallows for an over-the-top, fresh cookie experience
For More Information:
https://milkbarstore.com/pages/grocery-store-desserts
