Jack & Friends Jerky Debuts Brand Refresh at Expo East 2023

An award-winning line of plant-based jerky that mimics the texture and appearance of real meat using two innovative ingredients: jackfruit and pea protein. These superstar ingredients qualify the product to be not only vegan and top 9 allergen-free, but also a good source of fiber and protein with no added sugar to be inclusive of different lifestyles and dietary restrictions without sacrificing nutrition. Their jerky is currently available in three delicious flavors: Jack & Tom (tomato & poblano pepper), Jack & Barb (sweet barbecue), and Jack & Teri (ginger teriyaki).

Jack & Friends is debuting a brand refresh at Expo East 2023. Founder Jessica Kwong explains, “I realized our current packaging and branding was not conveying the brand’s essence nor eye-catching enough to stand out on shelves. With this brand refresh, we personified Jack and the Friends and highlighted jackfruit as the star ingredient in fun, brightly-colored designs to present a cohesive visual identity and help consumers better understand the inspiration behind Jack & Friends.” New packaging below:

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