DEUX Announces Launch of Their New Snack Category: Donuts
DEUX, functional sweets brand known for their vegan, gluten-free snacks, announced the latest addition to their collection of health-forward fare, Glazed Donuts. This decision to broaden their snack offerings showcases their ever-expanding presence in the CPG space, heavily based on their customers’ demand.
Glazed Donuts are enhanced with B12 and L-Theanine to support energy, focus and metabolism support and are thoughtfully designed with ingredients that serve as breakfast or a pick-me-up for refueling any time of day. DEUX’s delectable, soft glazed donuts consist of rounded sweet vanilla cake coated in a thin layer of icing with natural ingredients and contains 30% less sugar than leading competitors. In October 2022, DEUX pre-launched the first batch of donuts to a focus group that they call the “DEUX Taste Testers”. This group is composed of core customers that have signed up to give feedback on new products and they have become a crucial part of the brand’s R&D process. The donuts received positive feedback that led the brand to release them to the public for a limited time, selling out almost immediately. The brand’s new SKU of sweet and snackable donuts are available direct-to-consumer for purchase on DEUX’s site, and given their popularity, the brand has made plans to launch additional donut flavor offerings later this year.
“We are so excited to expand DEUX into another new snack category, with a nostalgic twist on a classic treat but with clean ingredients.” said DEUX Founder and CEO Sabeena Ladha. “Our decision to disrupt donuts stemmed from feedback we’ve garnered from our loyal customers we like to call our “DEUX Taste Testers” as we prioritize their feedback and this upon releasing donuts exclusively to them first, it was nothing but raving reviews that lead to demand. We wanted to cater this product to our female clientele making it conveniently snackable, clean and crafted with supporting stress-free ingredients that target women’s common health demands. We are excited to continue broadening our offerings in this category over the next year.”
Each of DEUX’s good-for-you recipes are convenient for eating on-the-go and are crafted with functional, clean recipes to support aspects of your life ranging from your mood, collagen production to an energy boost in your day. Known for their social media presence and beloved by influencers and celebs alike — DEUX has collaborated with a number of notable names and health brands. Some of their largest collaborations include beauty brand Summer Fridays, Not Skinny But Not Fat’s Amanda Hirsch, The Skinny Confidential’s Lauren Bosstick, Mari Llewellyn’s Bloom and their latest Cookies & Cream flavor with former Bachelor Hannah Godwin’s Setty with more on the way. DEUX grew their retail presence from 50 to 1,200 plus doors in 2022 alone with recent expansion to over 380 Sprouts stores nationwide in addition to their availability in Erewhon, Whole Foods, Amazon, Fresh Market, Target, local retailers and online at eatdeux.com.
About DEUX
Vegan and gluten-free snacks you want made with ingredients you deserve. Each of their enhanced good-for-you recipes are safe to eat straight from the jar, baked in the oven and on the go, crafted with functional, clean ingredients for immune support, collagen support, stress relief, protein and more. DEUX’s products are great if you just want a little sugar fix without the guilt without animal byproducts, refined sugar or preservatives. Some of their most beloved products include Brownie Batter with vitamin c and aloe vera for a collagen boost, Chocolate Chip with zinc and elderberry for immune support, Birthday Cake with Ashwagandha for stress relief and Drip, their chocolate hazelnut spread with maca for a mood boost.
For More Information:
https://www.eatdeux.com/collections/all-products/products/glazed-deuxnut?variant=43664853106910
