Bon Bee Honey Announces National Retail Deal with Kroger

LONGMONT, Colo.— Bon Bee Honey announced a deal with prominent grocery chain Kroger to sell the company’s snack bars across more than 1,290 locations nationwide.

Customers can find the brand’s bars in Kroger’s nutrition bar section as early as today, with inventory rolling out over the next few weeks in 20 states, including Alabama, Arkansas, Colorado, Georgia, Illinois, Indiana, Kentucky, Louisiana, Michigan, Mississippi, Missouri, Ohio, South Carolina, Tennessee, Texas, Utah, Virginia, West Virginia, Wisconsin, and Wyoming.

Bon Bee Honey, formerly known as Honey Bunchies, is a 50 percent woman, 50 percent veteran-owned and family-operated small business. The company makes each of its all-natural, salty-sweet snack bars by hand with pure honey, roasted and lightly salted sunflower kernels, and nuts. The bars come in two flavors: Peanut Pecan and Coconut Almond — both free from grains, gluten, and soy, including a peanut and dairy-free option.

Honey Bunchie, LLC was founded in 2010 by Ed Payne with the help of his wife, Jennifer, and their kids, Kendra and Edward. Together, the family grew the business from the ground up, eventually earning shelf space at select locations of Whole Foods, 7-Eleven, Natural Grocers, and King Soopers, followed by an episode of Shark Tank earlier this year.

The brand’s 2016 deal with King Soopers, a subsidiary of Kroger, proved to be a pivotal trial run ahead of the recent deal. There, the bars made it into the top 20 percent of all nutrition bar sales — from the bottom shelf. More recently, Kroger became the most-requested store by customers who saw Bon Bee Honey (then known as Honey Bunchies) on Shark Tank.

Bon Bee Honey has already seen tremendous growth this year and looks forward to reaching even more people at Kroger. “We’re so grateful for the opportunity to expand and we have full confidence that our bars will be a hit with Kroger shoppers,” says Kendra Bennett, daughter, sister, and Chief Marketing Officer of the brand. “From starting in Dad’s kitchen to launching nationally with Kroger, this is truly a dream come true.”

About Bon Bee

Bon Bee Honey is a 50% woman, 50% veteran-owned and family-operated snack bar brand based in Longmont, CO. The company’s handmade, gourmet honey-nut bars are available in stores nationwide and online at bonbeehoney.com.

For More Information:
https://www.bonbeehoney.com