RAISE Rebrand Focuses on Big Taste Without the Trade Offs

RAISE Snacks, a brand known for its nut and seed clusters, has unveiled new packaging designed to capture consumer attention and reposition its nutritious products for health-conscious individuals. Developed in partnership with Roleplay Design Agency, the refreshed design features bold logos, vibrant colors, and clear product storytelling that emphasize RAISE Snacks' unique qualities: real ingredients, big taste, and wholesome nutrition.

Chester Robinson, Founder of RAISE Snacks, states, "We wanted to create packaging that is not only eye-catching but also clearly communicates what our snacks are all about: big taste without the trade-offs. Our packaging needs to be immediately recognizable—bold, tasty, and impossible to ignore."

RAISE Snacks aims to elevate the snacking experience by offering a nutritious alternative. Each cluster provides a great source of protein, fiber, and antioxidants, with less than 5g of sugar per pack, all without sacrificing taste. Suitable for gluten-free and vegan diets, these snacks challenge the norm of ultra-processed foods.

Chester adds, "Our rebrand highlights the best aspects of our delicious nut and seed clusters and is designed to enhance customer confidence in our brand. As we plan to expand our product range later this year, this rebrand will help establish a distinct brand identity in a competitive market."

Inspired by a family granola recipe, RAISE offers six flavors: four nut and seed clusters (Dark Chocolate & Sea Salt, Dark Chocolate & Orange, Maple Pecan, and Caramel Sea Salt) and two nut clusters (Raspberry and Coconut & Almond). The brand also supports young people at risk of hunger in the UK by donating 1% of each sale to Magic Breakfast through Work for Good. RAISE Snacks are available in Sainsbury's stores at a recommended retail price of £1.25 per pack, as well as online at Ocado.