The Very Good Butchers Unveils New Additions to Butcher’s Select Line Of Plant-Based Meats
The Very Good Butchers, the brand of The Very Good Food Company dedicated to making whole food, highly nutritious, minimally processed, plant-based meats accessible, announced the expansion of its Butcher’s Select line. This premium line of gluten-free and soy-free foods now includes Spicy Mmm…Meatballs, A Cut Above Pork, and A Cut Above Beef. Made with real ingredients, including navy beans, hemp seeds, mung bean protein and more, these new additions offer more than just taste.
Following an overwhelming response to its NEXTY Award winning Butcher’s Select Mmm…Meatballs, The Very Good Butchers turned up the heat and created the Spicy Mmm…Meatballs with spicy chili oil to follow suit as a hot addition. Meanwhile, A Cut Above Pork and A Cut Above Beef, the two new plant-based ground meats, launch The Very Good Butchers into a new subcategory of refrigerated plant-based meat.
“We believe what makes our brand unique is the delicious, diverse, and even unexpected butcher shop quality plant-based meats that we offer,” said Mitchell Scott, co-founder and CEO of The Very Good Food Company. “With the new ground and spicy meatball offering, we’re giving consumers even more options that prove making good choices doesn’t mean sacrificing taste or quality. From the very start, our mission has been to make nutritious and delicious products that make plant-based eating easy and approachable.”
The new Butcher’s Select additions will be available for purchase online at verygoodbutchers.com with additional retailers to follow and are soy free, gluten-free and non-GMO Project Verified. Flavor details on the new offerings include:
- Spicy Mmm…Meatballs: With a Mediterranean taste and perfect bite texture, these little fellas give the right amount of kick, thanks to spicy chili oil. Just pan fry then heat up with your favorite sauce for a versatile twist on pasta, sandwiches, and BBQ kebabs. SRP: $9.99
- A Cut Above Pork: This plant-based ground works well in stir-fries, sauces, dumplings, sausage rolls and any other recipe that calls for ground pork. Prepped like you normally would prepare to pig out on plant-based pork! SRP: $8.99
- A Cut Above Beef: Meet your new go-to ground. Just pan fry this plant-based delight, then use it to ‘beef’ up your shepherd’s pie, lasagna, chili, and burgers. SRP: $8.99
The Very Good Butchers brand was co-founded by a trained chef dedicated to making the most delicious and nutritious plant-based meats available. The brand offers a variety of options, including steak, ribs, pepperoni, burgers, taco meat, sausages and hot dogs. Additionally, as a reflection of its commitment to sustainability, The Very Good Butchers uses 90% renewable packaging for its new Butcher’s Select line.
To learn more about The Very Good Butchers, visit us.verygoodbutchers.com, or follow them on Instagram (@theverygoodbutchers), Facebook (@theverygoodbutchers), and Twitter (@VeryGoodButcher).
About The Very Good Food Company
The Very Good Food Company Inc. is an emerging plant-based food technology company that produces nutritious and delicious plant-based meat and cheese products under VERY GOOD’s core brands: The Very Good Butchers and The Very Good Cheese Co.
For More Information:
https://us.verygoodbutchers.com/collections/butchers-select
