Pastene Announces Brand Refresh With New Labels
Shoppers may notice something a little different at their local grocery store or when shopping online for their Italian favorites. Pastene, the country’s leading importer of authentic Italian foods and ingredients, announces a brand refresh celebrating family meals and traditions that includes new labels, a tagline, and a refreshed logo. The updates represent a new look to the company’s iconic yellow and red packaging, but have no fear, the high-quality, trusted ingredients that have been around for generations remain exactly the same.
“A lot has changed over the years, but through it all, we’ve always been about family and the great Italian tradition of gathering around the table for shared celebrations and get-togethers,” said Mark Tosi, Co-owner and President of Pastene. “With this brand refresh, we honor our rich history grounded in those great family traditions while also reaching a new generation of home chefs.”
The new look leans into the company’s traditional diamond quality pattern while introducing some new takes:
- An Italian countryside pattern on Pastene’s line of products imported from Italy
- A whimsical fish pattern for its seafood collection
- Lush photography conveys the rich flavor and fresh-packed quality of Pastene’s premium ingredients, like the famed Kitchen Ready tomatoes that are made from 100% sun-ripened tomatoes, picked at peak ripeness, steam-peeled and fresh-packed within five hours.
- A new tagline that celebrates the joy of sharing a delicious meal with family and friends, “Ingredients that bring people together.”
- A newly redesigned and user-friendly e-commerce website for consumers to purchase products, search Pastene-created recipes, and store locator
- “Gluten-Free” printed on all appropriate products
- Increased use of PET plastic and recyclable glass
Pastene completed the brand refresh in anticipation of its 150th anniversary in 2024. The company was founded in 1874 by Italian immigrant Luigi Pastene, who started selling fruits and vegetables from a pushcart in Boston’s North End. Since then, the company has evolved into one of New England’s most beloved and recognizable legacy brands and is one of America’s oldest family-owned businesses.
Pastene products can be found at grocery stores across the Northeast including Market Basket, Stop and Shop, Price Chopper, Shaw’s, Hannaford, Big Y, and online at Pastene.com, Amazon, and Walmart.
About Pastene
For almost 150 years, Pastene has been bringing family and friends to the table with uncompromising quality and taste. For generations, Pastene has turned meals into memories with its wide selection of high-quality ingredients. With a strong presence and offices in both the United States and Canada, the company’s iconic yellow and red labels grace gourmet items from tomatoes to tuna, breadcrumbs to olive oil, including hard-to-find varieties of olives and artichokes.
For More Information:
https://www.pastene.com/
