Sheila G’s Brownie Brittle to Serve Up New Keto and Protein Lines at Expo West

WEST PALM BEACH, Fla.– The original thin sweet snack,Sheila G’s Brownie Brittle®, is launching two new product lines – Brownie Brittle Keto and Brownie Brittle Protein. These new additions, along with two new Limited-Edition Spring Flavors, will be debuted at the Natural Products Expo West on March 3-7, 2020 at the Anaheim Convention Center in Anaheim, CA at Booth #1212 North Hall.

Brownie Brittle is one of America’s most favorite desserts, and with good reason. Now, with the addition of both Brownie Brittle Keto and Brownie Brittle Protein, you can continue to savor a delicious crispy brownie snack, while keeping your lifestyle and diet plan on-track:

Brownie Brittle Keto is one of the only keto-approved sweet snacks that has a light, thin and crispy texture. With zero added sugar and just 2 grams of net carbs per 1 oz. serving, you can indulge without the guilt and the strong aftertaste that is common in other keto products. MSRP $5.99 (2.75 oz. Bag).

“There’s no hiding that keto has officially become mainstream and we couldn’t help but notice the lack of crispy sweet snacks available to consumers. There are plenty of chewy, soft keto cookies on the market, but nothing to satisfy that crunchy, sweet chocolate brownie craving. That’s where we come in,” said Ashley Dawkins, VP Marketing at Sheila G’s Brownie Brittle®. “We went to great lengths to source ingredients and did rounds and rounds of testing to make sure we live up to our consumers’ expectations. Our new Brownie Brittle Keto has zero added sugar, zero aftertaste, and delivers 100-percent on flavor,” she continued.

Brownie Brittle Protein provides the delicious taste of our classic Brownie Brittle, but with the added bonus of 15 grams of plant-protein per 2.75 oz. serving, so you can satisfy that sweet tooth and feel fuller for longer. MSRP $5.99 (2.75 oz. Bag).

Stop by Sheila G’s Brownie Brittle® Booth #1212 in the North Hall at the Natural Products Expo West to taste the new Brownie Brittle Keto and Brownie Brittle Protein as well as two new Limited-Edition Spring Flavors – Brownie Brittle Blondies in Coconut and Key Lime flavors.  Also, come visit us for Happy Hour on Thursday, March 5 from 4PM – 6 PM and take a shot at ringing the bell!

Sheila G’s supports Cookies for Cancer, an organization near and dear to Sheila’s family. A portion of proceeds from any sale are donated to Cookies for Cancer to help their mission for researching and developing new, improved, and less toxic treatments for pediatric cancer.

About Sheila G’s Brownie Brittle

Sheila G’s Brownie Brittle®, headquartered in West Palm Beach, FL, has been baking and selling innovative brownie products to restaurants, club stores and world-class theme parks since 1992. Brownie Brittle snacks are available in tens of thousands of stores in the US, Canada, Mexico, Korea, Japan, Australia, and the Caribbean. More information is available online at, as well as on Facebook, Twitter, Pinterest, and Instagram.

Like what you're reading?

Subscribe to BevNET+NOSH Today
Subscribe today and get access to the leading industry resources in the food & beverage industries. News, trends, industry data, expert analysis and much more.

Access all of these benefits:

  • Unlimited access to all content on and
  • Exclusive access to hundreds of educational videos
  • Watch subscriber-only live programs such as Office Hours

Subscribe or   Login

Attention retailers: get a FREE retailer subscription

Reader Comments