NEW YORK, N.Y. — With ZING in their names and a shared mission for healthier, more nutritious eating, today, NY Knicks star, Kristaps PorZINGis, and ZING Bars, the Seattle-based vitality bar company, announce a unique partnership. Porzingis will serve as brand ambassador for the company, join its Board of Directors and support the company’s outreach in building awareness for the good nutrition and healthier snacking choices that enable people to live their lives with more vitality.
“Like most people these days, I need to eat right to be always on my game, whether on the court or off. I’m lucky to have a nutritionist to help me. For those who don’t, Zing Bars taste amazing so make healthy choices easy,” said Porzingis.
Zing Bars were developed by professional dietitians with formulations rooted in nutrition science for consumers of all ages who are looking for long-lasting energy and vitality, or ‘zing,’ throughout the day. With a nut or seed butter base, fruits, whole grains and real dark chocolate, Zing Bars are known for their great taste. All Zing Bars contain a smart balance of slow burning, low-glycemic carbs to avoid ‘sugar spikes’ and deliver sustained energy. The bars are packed with nutrient-dense, all-natural ingredients, including a beneficial ratio of high quality protein, fiber, good carbs and heart-healthy fats.
For Porzingis, the Zing Bars relationship is personal. His long-standing interest in how smart eating habits fuels good health and high-performance dates back to his past struggles with anemia. It continues today with his intense training regimen and well-documented success in ‘bulking up’ to better compete in the NBA and manage the rigors of being a professional athlete.
Recognizing that Zing Bars is well positioned to meet the growing consumer demand for more natural foods and healthier lifestyles, Porzingis has also made a significant investment in the company.
“Zing Bars is a small, but fast-growing company where I can get involved and really make a difference as we bring the message of higher performance through healthier snacking to consumers across the country,” said Porzingis.
“We are thrilled to welcome Kristaps to the Zing Bars family. He authentically ‘walks the talk’ when it comes to eating healthy for performance, and his commitment to providing healthier snacking options for his fans is a great fit for us,” said Zing Bars Co-founder and CEO, David Ingalls.
Zing Bars are wheat and gluten-free, soy-free, non-GMO, kosher and free from any additives, artificial ingredients or preservatives.
Zing Bars are currently available at www.zingbars.com and in 3,000 natural, specialty and grocery retailers nationwide, including New York City, home to the Knicks and where the Porzingis-Zing Bars partnership will launch.
About Kristaps Porzingis
Born in Latvia, a country with approximately 2 million people, Kristaps Porzingis is a versatile athlete standing at 7’3″. Coming from a basketball family, which included his brother playing professionally in Europe, Kristaps has been playing the game from a very young age. Porzingis played professionally in Europe with CB Sevilla in Spain before declaring for the NBA Draft in 2015. Porzingis’ play making ability led him to be drafted 4th overall by the legendary New York Knicks where he became an instant hit with the fans who have given him names like “PorzinGod” and “The Unicorn.” The underestimated Latvian won 3 Rookie of the month awards and has already been discussed alongside other NYC sports greats, Odell Beckham Jr. and Eli Manning. Recently, Porzingis won the Skills competition at NBA All-Star Weekend and represented his home country at the European Championships. Porzingis has already achieved a lot in his short time in the NBA and is set to make a tremendous impact on the game of basketball for a very long time.
About Zing Bars
Zing Bars are vitality bars, combining great taste with smart nutrition to deliver sustained energy and that feeling of being fit, strong and ‘on your game.’ Recognizing that when you eat right, you feel better and perform at a higher level, the company is on a mission to vitalize life through great, all-natural nutrition. For Zing Bars, smart nutrition means the right balance of quality proteins, fiber, low-glycemic carbs and heart-healthy fats. Zing Bars are nutrient-dense and free from wheat, gluten, soy, artificial ingredients and additives of any kind.
The company was founded in Seattle by four registered dietitians as a convenient, wholesome snack for their clients and their kids. Zing Bars are available in twelve distinctively different flavors in three types of bars: Chocolate Covered, Soft Cookie and Nut Butter & Fruit. Dark Chocolate Cherry Almond and Maple Pecan are the latest flavor additions to the lineup. A two-time winner of Taste For Life Magazine’s Essential awards, today Zing Bars can be purchased at 3,000 retailers in 47 states nationwide. For more information, visit www.zingbars.com.