NEW YORK, N.Y —Â Feel Good Foodsâ€”a leading, Brooklyn-based chef-inspired frozen foods company and #1 natural Asian appetizer brandâ€”announced a new line of Latin-inspired appetizers along with new product packaging.
The new line of appetizers includes the first-ever, gluten-free empanadas, which have an incomparable, traditional empanada dough consistency and clean label taquitos.
The inspiration for the taquitos?
â€śWe love eating taquitos as appetizers when we eat out, but noticed that all the frozen taquitos in the marketplace were filled with junk or not certified gluten-free,â€ť said Vanessa Phillips, CEO of Feel Good Foods. â€śIt didn’t make any sense. Weâ€™d make them ourselves with relatively few ingredients and a light bulb went offâ€”letâ€™s offer clean label, full-flavored taquitos to our consumers.”Â This marks the brandâ€™s first step outside of Asian-inspired products.
Both the taquitos (Pinto Bean & Cheddar, Beef & Cheddar and Chicken & Chipotle) and empanadas (Beef, Chicken and Vegetable) are packed with protein raised without antibiotics, fresh vegetables and non-GMO corn. The six new products will join the brandâ€™s existing 14 productsâ€”their flagship dumplings, egg rolls and Asian entrĂ©es.
With their new packaging, Feel Good Foods switched from a horizontal to vertical orientation, allowing for five products to fit on a shelf instead of just four. The brand also updated the look and feel with brighter, cleaner photography and typographyâ€”a reflection of the clean, good-for-you ingredients used in all products.
“We pride ourselves on being chef-inspired and wanted to create a packaging design that would tell our story,â€ť said Phillips. â€śOur new packaging features the finished dish and highlights key ingredients. We wanted to showcase the food as it would be served at a restaurant.”
About Feel Good Foods
Feel Good Foods features products that include Asian and Latin-inspired appetizers and entrĂ©es, all available in natural and conventional retailers throughout the United States. To learn more about the Feel Good Foods portfolio of appetizers and entrĂ©es or to purchase, visit Feel Good Foods or connect on Instagram or Facebook.