Upton’s Introduces 100% Vegan Classic Burger

Carol Ortenberg

Chicago, IL Upton’s Naturals, a pioneer of flavored seitan, is introducing a Classic Burger to its popular lineup. Crafted to have an impressive meat-like texture, this new, wheat-based Burger is perfectly seasoned to mimic the all-American patty. Full-flavored spices like natural hickory smoke, black pepper, sea salt, garlic, paprika, oregano, marjoram and apple cider vinegar marinate a balanced combination of vital wheat gluten, eggplant and tofu.

12768193_10153915672305797_8342332761027646414_o 2Made with a clean ingredient list, Upton’s Naturals’ Classic Burger is completely free of artificial ingredients, “natural” flavors, oils and GMOs. Touting a whopping 22g of protein and only 5g of fat per serving, the Burger is also completely free of trans fat and cholesterol, low in sugar and carbs, and OU Kosher Pareve. The product is easy to prepare on a pan or grill and ready to enjoy after heating it for two to four minutes on each side.

Upton’s Naturals’ founder Dan Staackmann shared, “As the meat-alternative industry becomes more science-driven and high-tech, we are committed to providing real-food, plant-based options to consumers across the country. In our new Burger – and all of our products – we use simple and recognizable ingredients that have been around for centuries and season them for the Western palate. Rather than trying to reinvent the wheel, we’re cooking up delicious food with what nature has to offer.”

The Classic Burger joins Upton’s Naturals’ lineup of Traditional, Chorizo, Italian, Bacon, Ground and Chick Seitan, along with new pre-seasoned, heat-and-serve Jackfruit. Upton’s Naturals’ Classic Burger can be found in the refrigerated section at natural and specialty stores nationwide for an SRP of $3.99 per 6.4oz box and is also available for foodservice customers. The product has a shelf life of 84 days.

About Upton’s Naturals: Upton’s Naturals is an independently-owned natural foods company with a focus on meat alternatives and vegan values. Dedicated to simplicity and the use of real, recognizable ingredients, the Upton’s team takes food that has been around for thousands of years and seasons it for the Western palate. The company’s founder Dan Staackmann pioneered flavored, wheat-based seitan and is now launching the first-to-market, seasoned and ready-to-eat Jackfruit in the United States. Upton’s Naturals’ Seitan products are made in-house at a modern facility in Chicago. The 20-year vegan power couple also reside at the location and run a factory café called Upton’s Breakroom where the public can try the team’s recipes. Visit for more information and find @UptonsNaturals on Facebook, Twitter, Instagram and Pinterest. Also visit @UptonsBreakroom on Facebook, Twitter, and Instagram.

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