Deep River Snacks, a leader in premium, natural and flavorful snacks, announces a new addition to its celebrated line up: HONCHOS Tortilla Chips. This exciting new line of organic tortilla chips have all the flavor of the category leader, but are made with 90-100% organic ingredients, and are 100% non-GMO and Certified Gluten-Free. Most importantly, HONCHOS are made without artificial dyes, flavors and preservatives.
To take on the multi-billion dollar category and make a splash in the retail environment, Deep River Snacks engaged New York-based branding agency Beardwood & Co. to help craft the brand strategy, identity, and packaging for the entire suite of HONCHOS products, and New York-based branding agency TippingGardner who led name development.
HONCHOS are available in three delicious varieties: Nacho Cheese, Ranch and Peach Habanero. Ranch and Peach Habanero are 100% organic and bear the USDA Organic Seal; Nacho Cheese is 90% organic. All flavors are offered in 1.5oz and 5oz sizes, perfect for on-the-go and at-home snacking.
In keeping with the company’s iconic line of kettle chips, the back of each bag features a charity partner that has had a direct impact on a Deep River Snacks employee. The Doug Flutie Jr. Foundation for Autism is promoted on the back of Nacho Cheese, PSC Partners on Ranch, and the Chris Klug Foundation on Peach Habanero. The back of HONCHOS also communicates the company’s commitment to donate 10% of profits to charity.
The addition of HONCHOS to the Deep River Snacks portfolio makes the brand an even stronger player in the snacks category, with a complete assortment of Kettle style and Classic Potato Chips, as well as White Cheddar Popcorn, Organic Popcorn, and Baked Crisps.
Deep River Snacks and HONCHOS products are available nationwide at fine delis, grocery and convenience stores as well as online at Amazon.com.