Amazing Grass Debuts New Protein Superfood Line

Carol Ortenberg

NEWPORT BEACH, Calif. (March 2016) – Amazing Grass™, the nation’s leading brand of plant-based nutritional powdered supplements and whole-food nutrition bars, today unveiled Protein SuperFood, an all-in-one nutritional protein shake that boasts 20g of complete plant-based protein, with added greens, fruits and vegetables. Launching nationwide this spring, Protein SuperFood will be available in three smooth, great-tasting flavors, including Original, Pure Vanilla and Chocolate Peanut Butter.

PSF-desktop-1“We recognize that consumers seek clean ways to get an extra boost of protein from plant-based products they already trust and enjoy, but we’ve noticed a lack of high-quality sources that actually taste delicious,” said Todd Habermehl, co-founder of Amazing Grass. “We’ve responded by developing an easy-to-use product that will change the way consumers think about protein powders, paving the way for a new class of plant-based options with a smooth texture and carefully selected ingredients.”

Amazing Grass Protein SuperFood contains a unique blend of USDA organic pea, hemp, chia and quinoa, delivering 20g of complete plant-based protein per serving, plus seven alkalizing organic greens and two-full servings of wholesome fruits and vegetables. Each flavor is also grain-free, paleo friendly, and can be enjoyed alone with water, added to a smoothie or almond, cashew or coconut milk. The line’s unique pea protein is the only available source that is 100 percent grown, harvested and processed in the USA, providing one of the smoothest, best tasting plant-based proteins on the market.

Protein SuperFood is the latest innovation from the brand, following the recently released Green SuperFood Detox & Digest, exclusively sold at Whole Foods Market. Like all Amazing Grass products, Protein SuperFood is non-GMO, dairy and gluten-free. Suggested retail price is $34.99 per 12-15 ounce canister, and $39.99 for 10 single-serve packets.

Amazing Grass products are available nationwide at major natural food retailers, including Whole Foods Market, Vitamin Shoppe, GNC, Sprouts, and online at, and more. For more information on Amazing Grass and its line of plant-based, whole food powders and nutrition bars, please visit

About Amazing Grass: Amazing Grass was created in 2002 to help people connect health, nutrition and the environment to lead more active lives through organic, plant-based nutrition. For more than 50 years, its family farm in Kansas has perfected the growing, harvesting and dehydration of organic greens to ensure optimal nutrition. Today, they thoughtfully combine their alkalizing greens with the highest quality plant-based ingredients and superfoods sustainably sourced from around the world. All Amazing Grass products are plant-based, Non-GMO, and made with real, whole-food ingredients. Amazing Grass is designed for people who conveniently want to get the recommended daily servings of fruits and vegetables, cleanse and detoxify, have digestive issues, and/or are vegan or consuming a vegetarian diet. Follow Amazing Grass via Facebook,Twitter, Instagram and Pinterest.

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