PRE Brands Launches Responsibly-Sourced, Obsessively Curated 100% Grass Fed Beef

CHICAGO, Oct. 28, 2015 /PRNewswire/ — Consumer insights should drive a consumer products company. Built on this belief, the beef savants at PRE® Brands have delivered on consumer demand for a superior beef experience in grocery stores through its launch of PRE® 100% grass fed beef. They have mastered everything there is to know about selecting the perfect cut and place every detail of their process under a finely tuned microscope, making their products unlike anything else on the market.

The new PRE® line of 100% grass fed beef is sourced from the most trustworthy providers on the planet and focuses on taste, tenderness and juiciness — with none of the unhealthy stuff like added hormones and antibiotics. The mission is simple: search the world to find the best beef and, using the PRE® OBSESSIVE PICK™ process, select the best animals, diets, environments and final cuts. They’re not just committed to their beef, they’re obsessed with it.

“As consumers continue to take more interest in their health and well-being, I realized there was an opportunity to deliver a different kind of experience by putting people at the forefront of everything we do – from the nutrition profile of the product to 100 percent transparent packaging,” said PRE® Brands founder Lenny Lebovich. “Armed with more information, consumers are actively seeking out options, like PRE 100% grass fed beef, that fit with this new mindset.”

Starting at the farm and ending with their 100% clear packaging, the PRE® Obsessive Pick™ process is always transparent. PRE® Brands sources beef only from producers that do not use added antibiotics, added hormones or feedlots. It’s clean, delicious beef, crafted with a clear conscience — quite literally. PRE® is the only brand to offer first-of-its-kind clear packaging with a 360° view of their meat, revealing a complete picture of freshness, color and quality to the consumer.

Using a “15-point Obsessive Pick™” process PRE® meticulously measures every aspect of their cuts, from the marbling to the color, resulting in the very best quality and taste.

  1. SELECT REGIONS. Beef sourced from the best environments possible for raising.
  2. HEALTH & WELFARE STANDARDS. Careful review to ensure proper, ethical care.
  3. NO FEEDLOTS. Zero crowded confinement and the consequences that come with it.
  4. DIET. 100% grass fed AND finished. Absolutely no corn anywhere.
  5. NO ADDED ANTIBIOTICS. None means none. Period.
  6. NO ADDED HORMONES. No artificial growth, just healthy, happy living conditions.
  7. BEST IN BREED. Only the best breeds; gentler in nature, pudgier and taste great.
  8. CLASS. Only heifers and steers for our steak products.
  9. AGE. No making the grade if cattle are past their use-by date.
  10. WEIGHT. Only a natural, healthy weight makes the grade.
  11. FAT COLOR. The magic identifier of good (true) 100% grass fed beef.
  12. MEAT COLOR. The right shade tells if the animals are stress-free and healthy.
  13. MARBLING. Just the right amount of healthy fat for tender, juicy taste every time.
  14. pH LEVEL. Low lactic acid levels for better color, texture, shelf-life and taste.
  15. AESTHETICS. 100% transparent packaging so you can see exactly what you’re getting.

Available in a variety of steak and ground beef options, consumers can feel good about eating the PRE® range of products because they are carefully curated down to the last detail, guaranteeing extremely flavorful, healthy products. In an effort to make their high-quality, healthy meats affordable and accessible to more consumers, PRE® Brands grass fed beef products are currently available at more than 250 retail locations throughout the Midwest, including Mariano’s, Giant Eagle and Walmart, with more retailers coming aboard nationwide in the coming months. A selection of PRE®’s most popular products are also available on For additional information and mouth-watering recipe suggestions, please visit and

Steak Assortment includes: Ribeye, Strip, Sirloin and Tenderloin. Ground Beef Assortment includes: 85% Lean, 92% Lean, 95% Lean.

ABOUT PRE® BRANDS: Established by entrepreneur and global beef expert Lenny Lebovich, PRE® Brands is committed to providing transparency to consumers, arming them with the knowledge to select the freshest, highest-quality products at their local grocery store. As a brand, PRE® believes in curating only the best products from the most trustworthy sources, making them one of the most reliable brands in the industry. From meat experts to athletes to foodies, the team behind PRE® Brands was chosen for their obsession to bringing great tasting, better-for-you beef to consumers nationwide. PRE® Brands is excited to launch its “Taste the Obsession” campaign that showcases the passion and process behind its product..

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